Brand Building
Brand Building
Embedded Files
Deciding The appropriate name
Points considered
Meaningful
Distinctive
Accessible
Protectable
Future-proof
Here Gray refers to the senior citizens over here and the Guru is a Sanskrit term for a "teacher, guide, expert, or master" of certain knowledge or field. In pan-Indian traditions, guru means the one who dispels the darkness and takes towards light, traditionally a reverential figure to the student, with the guru serving as a "counselor, who helps to inculcate values, shares experiential knowledge as much as literal knowledge, an exemplary in life, an inspirational source and who helps in the spiritual evolution of a student"
Other options : B.Older, B.old, Gray Matters, Aged Whiskers, BeinGold
Deciding The appropriate Tagline
Points considered
Mention brand uniqueness
complement your logo
Keep It Simple & Short
Explain Your Offering
Clear communication
Make it timeless
Consider the target market
Experience of the senior citizens is the unique thing that we are offering and also it is complimenting the idea of the name Gray Guru. It is timeless for the brand and is delivering the message very clearly to the target user group and most importantly it is simple and short and can be remembered easily.
Logo Creation
Color Palette
Points considered
Understand the qualities associated with the colours
Content precedes design.
Colour choice impacts the user experience.
Stand out in the clutter
Audience colour preferences
Aqua green colour is associated with refreshing, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship, tranquillity, patience, and loyalty.
Font Used
Points considered
Highly Readable
Font family availability
User Friendly.
Stand out in the clutter
A sans-serif FONT with a "geometric structure" that would look "Reliable, new, and fresh"
Branding Collaterals
Brochure Design Relevance :
Introduction to your business.
Expand company’s visibility.
Marketing tools to new customers.
Trust building of brand
Pocket-friendly and cost effective
Another way to interact
Buiseness card / visiting card
Relevance :
Trust building
Pocket-friendly and cost effective
Another way to interact
Letter heads / id cards
Relevance :
Letter head, registration forms of guru, feedback form of schools and guru, Identity cards of both guru and the representatives.
Takeaways :
Relevance
Takeaway kit for the guru’s first session including a diary for taking the notes, a pen, a bookmark for the students, a fridge magnet with a quote “ It takes a big heart to shape little minds”. The kit is given a paper bag with gray guru logo on it.
Website, News paper ad, watsapp invite of gray guru
Relevance :
Introduction to business.
Expand company’s visibility.
Marketing tools to new customers.
Trust building of brand
Cost effective
Poster design
Relevance :
Make quick, immediate visual impressions
Affordable and effective method of spreading awareness in schools
Report abuse