Embedded Files
NAME
NAME
Prayas is a Hindi word that means ‘Efforts’. The idea of naming the organisation as ‘Prayas’ was to give an Indian touch and show the motive of the organisation that is by putting some efforts, one can change someone’s life.
TAGLINE
TAGLINE
The tagline ‘Awareness and Classification of Differently abled in para sports’ tells about the core objective and the purpose the organisation serves. The tagline is simple and crisp that can convey the meaning easily to anyone not acquainted with the organisation.
LOGO IDEATION
LOGO IDEATION
FINALISING THE LOGO OF PRAYAS
FINALISING THE LOGO OF PRAYAS
VISUAL LANGUAGE
VISUAL LANGUAGE
The visual language has to be extremely simple, neat and clear, the target being differently abled people.
TYPEFACE
TYPEFACE
The typeface Century Gothic has been chosen for its fine curve and boldness to keep the branding strong, minimal and also to stand out to help communicate with long distance.
Calibri font is used for the sub heading.
WORDMARK
WORDMARK
Grid system was used to give a good alignment to the wordmark. It created equal adjustment space simultaneously between each letter.
COLOUR PALETTE
COLOUR PALETTE
COLLATERALS
COLLATERALS
A PRAYAS kit will be given at the time of registration. It will include -
PRAYAS business card
A badge with the logo of Prayas on it
Pamphlet showing milestones of Prayas,
Booklet showing details about the process of classification.
Brochure about upcoming event
Motivational poster
Jute bag
VISITING CARDS
VISITING CARDS
PROMOTIONAL POSTERS
PROMOTIONAL POSTERS
MOTIVATIONAL POSTERS
MOTIVATIONAL POSTERS
BROCHURE
BROCHURE
APP MOCKUP
APP MOCKUP
ENVELOPE
ENVELOPE
PRAYAAS BOOKLET
PRAYAAS BOOKLET
LETTER HEAD
LETTER HEAD
FORMS
FORMS
APPARELS
APPARELS
BADGES / TAGS
BADGES / TAGS
BAGS
BAGS
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