Pre - Launch
A week before the launch we did campainging by talking to parents and distributing brouchers, posters were displayed at the entrance of the residential colony.
Planning and layout
The space for the workshop was decided on the following factors :
Family structure and the problems faced by them collectively are similar in a residential colony as the families residing in these colony have similar income bracket, family background.
Parents in Shukhan heights gandhinagar match the requirement of our persona as researched.
Conducting a workshop in the residential place makes the families more comfortable and confident.
When parents and kids sit together on the grass it has a element of playfullness which makes the air the air more informal and at the same time it's a trigger of nostalgia for parents.
Having the workshop inside the colony becomes a landmark of memory and reminder as well
Open spaces like a park in the middle of the colony encourages other residents to witness the workshop thus gain trust and spark excitement.