The social enterprise aims to work towards the benefit of the differently abled by creating awareness about para sports. In addition, various back end and front end processes of the service adopt measures to benefit the target segment. By providing assistance to the differently abled to become para athletes, the service aims to create a positive impact – not only on the lives of the athletes but also on a National and International level – by providing a platform for their recognition.
There is a lack of awareness among common people regarding para sports. Despite being gifted in a variety of sports, the differently abled often tend to go unnoticed. This problem is further compounded by lack of funding.
Corporate Social Responsibility (CSR) in India mandates corporates to spend a part of their income on social initiatives to bring about a positive change in the society and environment. As part of the CSR activity, few corporate firms join hands with NGOs to effort on the organization’s initiatives. The partnerships established facilitate in bringing a combination of the corporate skills such as expertise, strategic thinking, manpower and money to the people and enhance the socio-economic development of India.
Consequently, various corporate firms, organizations and companies from diverse sectors associate with Prayas on multiple avenues. Prayas’s one of the primary initiatives involves creating awareness among the abled as well as differently-abled people.
Prayas seeks further support from corporate entities in the field of Marketing, Transportation, Health and Educational sector for successful accomplishment the awareness program.
Individuals from the corporate world bring in their expertise in areas of tutoring, communication and blending with society through various volunteering opportunities at events of Prayas. The social responsibility as an individual is highlighted through their participation.
Prayas looks forward to supporting the initiatives under CSR in the areas of education, classification and sports.