Embedded Files
LOGO IDEATION
LOGO IDEATION
LOGO
LOGO
Denotes the initials ‘a’ and ‘b’ of the name
Have a link between them by way of a dot (representing two interdependent individuals in close connection)
Free-flowing, easy curves
Varying thickness of stroke for dynamism
Tilted at an angle of 14.36 ° anti-clockwise
Resembles a butterfly (a sign of invigoration).
NAME
NAME
From the popular childhood rhyme that all of us have sung together while playing with siblings and friends
‘Akkad’ comes together with ‘Bakkad’ to form a meaningful association, just as a pair of siblings have fun together
[ABSINTHE font family]
Attributes: partners, childhood, playful
TAGLINE
TAGLINE
Gives a reference of our target audience
Provides an equal, common platform for the special child and the sibling
Visual Language
Visual Language
Font - childlike, playful
Colour - fresh, innocent
Tilted logo - dynamism, hope
Typefaces
Typefaces
Name: Absinthe Medium
Tagline: Calibri Light
Content: HK Grotesk family
COLLATERALS
COLLATERALS
Badge Stickers
Badge Stickers
Akkad sticker: Special Child | Bakkad sticker: Sibling
Akkad Bakkad Team sticker: Team members
Staff Uniform / Dress Code
Staff Uniform / Dress Code
Full-sleeved plain, blue Kurtas
Akkad Bakkad Team sticker on the top-left
Akkad Bakkad Representative - Male Akkad Bakkad Representative - Female
Akkad Bakkad Team Cap
Takeaway Kit Packaging
Takeaway Kit Packaging
Session 1 Takeaway Kit
Session 1 tags for Special Children
Session 2 Takeaway Kit
Session 2 tags for Siblings
Organisation Takeaway Kit
Thank You tag for Organisation
Diary and Coaster Set (Organisation's Takeaways)
COMMUNICATION STRATEGIES
COMMUNICATION STRATEGIES
ONLINE: Dedicated website, Mobile App
Website to book online
Website to book online
Phone App for online booking
Phone App for online booking
OFFLINE: Brochures, Promotional Posters and Flyers
Brochures
Brochures
Promotional Poster
Promotional Poster
Event Flyers
Event Flyers
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