Design Project III : System Design

VISION :

Helping to bridge communication gap between parent and child in order to reduce the probability of child abuse.

Our vision is a world of warm, loving families where parents are aware and responsive to the needs, fears, hopes and dreams of their children providing them with a umbrella of protection from any form of mental and physical abuse.

MISSION

To provide tools and methods of communication for enabling them to educate the child about the matter which are not commonly talked about.

To help parents build family wellbeing.

To educate parents to create awareness of child sexual abuse in their immediate environment.

CORE VALUES

Listening : Our foundation is to practice respect for all with a commitment to listen fully and learn from the diverse viewpoints of our constituents

Awareness : Spreading awareness about the child’s reality and making parents conscious about the environment in which their child is growing.

Encourage to act : To encourage parents and school to come upfront and talk about child sexual abuse.

Child’s wholesome growth : To ensure a safer environment and emotional and mental health for the child’s wholesome growth.

Equality and Respect : To be empathetic and respectful towards each others expressions, opinions, suggestions and feelings, valuing the other person’s reality.

Responsible : To be responsible in our conduct of programs and activities which do not harm emotions of others.

GOAL

Increasing awareness in parents about the environment and the kind of abuses a child undergoes.
Strengthening parents relationship with children
Making it easy for the parents to read the symptoms.
Atmosphere for effortless expression of feelings.

OBJECTIVES

Imparting knowledge of the probability of abuses a child undergoes.
Enabling parents to build a strong relationship with children based on open, clear communication
Educating parents to be able to read and identify symptoms of abuse in their child.
Encouraging conscious interaction children to express themselves freely.

STRATEGIES

Collaborating with residential associations, schools, other organizations, counsellors to achieve our goals.
Understanding the existing knowledge of the parents about their child’s physical and mental development
Program to create awareness, build knowledge, information and skills all of which allows adolescent and adults to communicate with each other.
To build parent’s understanding and knowledge to be able to read the symptoms of change in their child’s behavior.
Creating interactive opportunities between parent and child.

ACTION PLANS :

Secondary research
Categorization of parental persona ( income levels & strata and children’s age )
Framing questionnaire for parents and teachers aim for need assessment and understanding the depth of their awareness and concern
Conducting primary research with parents at different residential complex to understand the composition and the comfort of the parents to the extend they discuss their private life in social ,school with teachers to understand the extent to which the existing curriculum addresses awareness around child’s growth.
Conducting interviews with parents to assess their level of understanding and attitude towards the issue of child sexual abuse.
Analysing and drawing inferences from the collected data for further strategy development .
Ideating on the Brand identity
Service outline : creation and mapping of the activity to be delivered to the consumers
Stakeholder Mapping
Constructing Consumer Journey Map
Developing Service Blueprint
Getting sponsorship for the implementation of the service
Explaining and clarifying the company’s agenda and vision to the clients.
Promotion
First Phase Delivery of the service
Collecting feedback from the stakeholders

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