Only 1/3 of Jamaicans read food labels (MOH, 2018). The majority of Jamaicans are unaware of the nutrients and ingredients in their food causing them to consume excessive amounts of sugar, fats, and salt which can be detrimental to their health. The Ministry of Health suggests adding graphic labels on the front of packaged food to indicate products with high levels of specific nutrients ensuring consumers can identify and understand the food labels (MOH, 2020). The campaign also intends to increase consumer education on food groups and healthy eating as well as decreasing advertisements of unhealthy products, specifically those targeted towards children.

The sugary drink tax is supported by 81% of Jamaicans as long as the proceeds fund obesity prevention programs (HFJ, 2019). Sugary drinks are very popular in Jamaica. It's common for children to have sugary drinks at school as well as at home. The excessive consumption of sugar from sugar-sweetened beverages harms the health of Jamaicans and leads to obesity. A 20% sugary drink tax would be effective in reducing the consumption of sugar-sweetened beverages by 20% (HFJ, 2019). This tax would effectively reduce the obesity and diabetes rates in Jamaicans.