The Marketing and Sales Program of Study teaches students how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.
Recommended Course Sequence:
Principles of Business, Marketing and Finance
Marketing
Advertising & Social Media Marketing
Practicum in Marketing
StartSafe: Preparing for Work-Based Learning
Work-Based Learning opportunities may include:
Internship - gain experience by interning with a local business or organization to assist with social media marketing, advertising, customer outreach or fundraising campaigns; apply for the Marketing and Communications Internship with Leander ISD CTE
Job Shadow - spend a day or more observing a marketing professional
School-Based Enterprise - support the school store with merchandising, pricing, promotion, sales and customer service; offer creative services for school events, clubs or local small businesses; developing a marketing campaign for the Kids Teaching Kids program
Competitions - while not direct work experiences, participating in DECA competitions can involve development of practical skills and simulated real-world scenarios
Field Trips and Guest Speakers - gain understanding of a variety of career paths and insight into the industry from professionals
While most of these course opportunities don't apply to Program of Study completion, some may. Students are advised to consider them to strengthen preparation.
AP or IB:
AP Statistics
Dual Credit:
BUSI 1301 Business Principles
MATH 1342 Elementary Statistics