Creating a persona, helps you get a better understanding of the specific type you believe would attend your event. A persona describes a specifik, fictive person or type. Knowing your potential participant not only helps you and your team align your expectations, but also helps you design your event to suit this person's needs, as well as find the right marketing mix to attract them. All the information you have gathered through your use of the various tools listed above, helps you piece together the person you want to attract. The information which can help you define your persona is:

• What do they look like? (hairstyle, clothing style, use of accessories, etc.?

• Who are they? (name, age, income, job, education, what interests do they have? etc.)

• What are their challenges in their eveyrday life?

• How do they act? (what do they buy? how do they spend their free time?)

• How do they communicate? (how do they use SoMe, devices? etc.)

• What are their values? (do they put great importance in career? family? sustainability? health? etc.)

• What are their needs? (Do they search for knowledge? relationships? Activities? Change? etc.)