Once you have settled on your event idea, you are ready to start performing your environmental search and information gathering, which will lead you towards the final event concept. Press the boxes below to get more information and inspiration for each category.

Environmental Search

The environmental search involves the external environment of the event. These are basically the elements which have an impact on the event, but which are currently outside of the event managers' control. The purpose here is first to identify which elements that can affect our event, and afterwards decide on how to deal with that in the development of our concept. Press the boxes below to get more information and inspiration for each element.

Information Gathering

The information gathering process involves the characteristics of our event that we are in control of. We decide which date and venue is most suitable for our concept, and we decide on our staffing needs in relation to the nature of our event. Finally, we have to decide on our available financial resources, and available revenue streams to finance the design and activities of our event. Press the boxes below to get more information and inspiration for each element.

Strengthening your concept

Once you have identified the internal and external elements of your event concept, you are ready to analyse your entire concept - brining to light both the positive and the  more critical elements. The bulletpoints below each category are merely for inspiration; you are more than welcome to add more points and draw from the analysis that you have done in the elements of your environmental search and information gathering process above.  Use your new found insight to strengthen your concept by enhancing your strengths, minimizing your weaknesses, taking advantage of your opportunities, and disarming your threats.