Detailed planning is essential to managing all the all the marketing activities for your event. Some use excel to manage the activities, others use project management software and others use a third option.

Every little detail is important to register in the plan.

We advise you to use asana for your project, and asana has some tutorial videos that will help you create your marketing plan in Asana.

This channel purpose matrix is one step further in the process of knowing what exactly what you want to use the different media for and how you will manage the different platforms.

This should be your first step before actually planning your marketing activities in detail.

The two purpose templates will help you and your whole organisation with understanding the whole

Here is a template for you to download.

You must work structured with your SoMe channels. Templates like this is therefore an amazing tool for managing your social media platforms.

In the bottom of this page you will also find link to different Social Media management tools which lets you post on different social media platforms from only one site. Furthermore, some of these tools also provides you with a collection of different insights that you need for your measurement.