Once you have settled on your objectives, start brainstorming different ideas, that all focus on the objectives for your events. Use a mind map to develop your ideas and write everything down, no matter if you all agree or not. A crazy, impossible idea might develop into the perfect idea later on in the process. If you are having trouble getting started, sit quietly for 10 minutes with a block og post-its each. Write every new idea on a different post-it, and take turns presenting your post-its after the 10 minute session is up. You might be able to merge and combine various ideas in ways that you didn't think of before. The most important mindset during a brainstorm is for everyone to always say "YES! and...." to every new idea.

Your brainstorm has hopefully sparked loads of new ideas for an event. Maybe you all agree on which idea is the best, and maybe there are some disagreements in the team. The screening process will help you consider your ideas from various perspectives. You may find out that your favorite idea lacks the financial potential that you wish to reach. If for example you are creating a charity to collect money for the homeless, it is important that the event has the potential to make a profit to donate. otherwise, the whole purpose of your event falls apart. Within each of the 4 criteria, you must give points from 1-5, depending on the event idea's ability to fulfill the criteria. Once the points have been summed, you can use the information to consider which idea is most viable, and whether any of your ideas need to be strengthened within certain criteria.