The participant motives are described in the Shone & Parry Book on pp. 34.

The gallup compas conisist of 9 lifestyle segments in Denmark. Use the model to identify characteristics about the target group for your event.

You can find more information about the gallup compas on Itslearning.

The Minerva model is a model which divides the Danish population into 5 lifestyle segments

In this link, you will find the percentage distribution of the 9 conzoom^®groups and the 36 conzoom^®types in the Danish conzoom^®. All households are segmented if they are present in national registers at the time of the calculation. You can also get an overview on differences and similarities between the types in the section conzoom^®across

Analyses and reports about tourism in Denmark

Visit Denmark is the official Tourism Organization of Denmark. The organisation is marketing Denmark as a tourist destination abroad, with a view to attracting more holiday visitors and conference delegates, who can generate increased revenue for the tourism industry. Their website includes data, analysis and stats on various elements of the Danish travel industry.

Årsrapport Events 2019

Each year, the City of Odense collects data bout events in Odense. The results are published in an annual report which includes stats such as visitor numbers and impacts on the city of Odense.

dst.dk

Statistics Denmark is the central authority on Danish statistics. Their mission is to collect, compile and publish statistics on the Danish society. On their website, you will find stats on socio-demographic and -economic factors such as income, education, age and living conditions. These stats can help you determine factors about your target group which can help you better understand their motives and needs.

Eurostat.eu

Eurostat is the statistical office of the European Union. On their website, you will find many of the same stats as you would find on dst.dk, but about the european population and various industries.