Volunteer management is about framing, management, handling and evaluation:
Framing is about designing the organizational, financial and political framework for the volunteers’ work. The leader should set goals and clarify the meaning of the volunteer’s efforts by developing, embedding, and spreading a sustainable idea for the volunteer’s effort. The challenge is to create a framework that facilitates, supports and gives direction to the volunteer without becoming a straitjacket.
Management is about managing partnerships and network-based corporation with and among volunteers and volunteer organizations by ensuring good, ongoing communication, formulating and revising vision, mission and goals, clarifying and allocating roles and tasks, creating knowledge sharing and common learning, and tackling those problems and dilemmas that arise.
Handling volunteers is about recruitment, motivation, education, visitation, retention, recognition, reward and protection of the volunteers, so they can provide a good and competent effort over a longer period of time, without burning out. The challenge here is to handle the volunteers with constant focus on the drive and ambition which makes them take part in the volunteer work. The volunteers can have many different reasons for wanting to participate, and if they do not feel that their motives for working are taken into account, their efforts stop.
Evaluation is about making ongoing assessments of the quality of the volunteer effort, with the purpose of preventing a breach, as well as creating ongoing improvements. Here, the challenge is that it is difficult to set precise criteria for measuring the efforts, but also the fact that it is often about delivering a charitable effort, which increases other people’s opportunity for expression and quality of life. Finally, it is important to avoid evaluations functioning like a form of control. Therefore, it may be an advantage for evaluations to be based on dialogue and followed up by collegial supervision, as well as formulation of role models.
Motivation and recognition are very closely related. Motivation is very individual, and can even change over time. The same goes for recognition. Therefore, the same form of recognition will not be applicable for all types of volunteers. If for example your volunteers are motivated by the social aspect, a “thank you” e-mail may not be a sufficient form of recognition. Instead, a social gathering or party for the volunteers as a symbol of recognition from the organization, will be much more appreciated. On the other hand, if your volunteers are motivated by career opportunities and competence building, it will be much more important for them to get some kind of evidence for their participation (e.g., diploma, certificate of participation, etc.). Another important part of recognition is for the organization to create an environment with plenty of room for personal recognition amongst the volunteers. This means that it is a culture where volunteers are encouraging each other by giving praise and acknowledgement for the tasks they perform. A volunteer environment such as this, will lead to greater motivation of volunteers, and they will feel more attached to the organization.