Values:
The volunteer is motivated by selfless values, like for example the urge to help others and do something good for society
Learning:
The volunteer is motivated by learning something new. It can be about themselves or other people, or professional.
Identity:
The volunteer is motivated by meaningful work, and the experiences of being needed.
Expectations from society:
The volunteer is motivated or pressured by their network or family to engage in volunteer work.
Influence or power:
The volunteer is motivated by the status they achieve via their engagement, or the opportunities the volunteer gets from influencing the organization, local community or political processes.
Career:
The volunteer is motivated by investing in their future job opportunities
Socializing:
The volunteer is motivated by solidarity and comradeship surrounding the volunteer work
The cause:
The volunteer is motivated by fighting for a certain cause and creating good results for the organization.
Furthermore, one could also argue that larger festivals have yet another motive in the form of financial rewards, i.e. when festival goer decides to volunteer in order to get a free ticket for the festival. Usually, it will be possible to place individuals within one or more of the groups described above. It is important to note, however, that one individual can belong to several groups, and can also develop over time. The motivation that drives a volunteer in the beginning, may change within the first months or years of their engagement. Knowing what motivates our volunteers gives us an advantage when we are seeking to attract more employees, not only because this helps us put together a homogenous group, but also because we can know better how to reach them and manage them.