Meat Substitutes Market Size, Share, Demand Pricing Trends, 2032

Market Overview

The global meat substitutes market size was valued at USD 7.24 billion in 2024. The market is projected to grow from USD 7.87 billion in 2025 to USD 16.13 billion by 2032, exhibiting a CAGR of 10.78% during the forecast period. Europe dominated the meat substitutes market with a market share of 42.27% in 2024.

According to the study, plant-based products have become sought-after in minimizing the issues of dependence on livestock production for meat products. Clean meat substitutes will gain further traction with the rising trend of vegan and vegetarian diets. Environment-friendly food products will continue to be sought globally.

Major Players Profiled in the Report:

• Beyond Meat (U.S.)

• Impossible Foods (U.S.)

• Kellogg Company (U.S.)

• Tyson Foods (U.S.)

• JBS SA (Brazil)

• Conagra Brands, Inc. (U.S.)

• Hain Celestial Group (U.S.)

• Unilever Group (U.K.)

• Nestle S.A. (Switzerland)

• Sunfed (New Zealand)

Source: https://www.fortunebusinessinsights.com/industry-reports/meat-substitutes-market-100239

Segments

Soy-based Ingredients to Remain Dominant with Growing Demand from the Vegan Population

Based on the source, the market is categorized into wheat-based ingredients, soy-based ingredients, other grain-based ingredients, and textured vegetable proteins. The soy-based ingredients segment is expected to maintain its dominance, driven by increasing demand among vegan and vegetarian consumers. Additionally, the rising popularity of soy products like tofu and tempeh in North America and Europe is further fueling the adoption of these ingredients.

Mass Merchandiser to Grow with Easy Product Availability

With respect to distribution channel, the market is segmented into other retail channels, mass merchandisers, online retail, specialty stores, and food service. The mass merchandisers segment will exhibit notable growth due to easy availability and prevalence of discounts.

Report Coverage

The report offers a comprehensive analysis of market size, share, revenue, and volume, incorporating both qualitative and quantitative assessments. It includes an in-depth SWOT analysis and examines the market from a holistic perspective. Primary interviews validate key assumptions, findings, and current business scenarios, while secondary sources such as annual reports, press releases, white papers, and journals provide additional insights. Additionally, the report explores pre- and post-COVID-19 impacts for a well-rounded market outlook.

Drivers and Restraints

Advanced Form of Packaging Design to Reinforce Growth Potentials

Both developed and developing countries are showing a growing preference for clean-label products with carbon footprint labeling. In particular, Millennials and Gen Z are driving demand for innovative, eco-friendly packaging solutions. The rising health consciousness among consumers is expected to boost the market for meat substitutes over the forecast period. Additionally, increasing awareness about the health risks associated with red meat, such as cardiovascular disease, diabetes, and cancer, is further encouraging the shift toward plant-based protein options. However, challenges in replicating the color and flavor of meat remain key obstacles that could hinder market growth.

Regional Insights

Europe to Gain Prominence from Soy-based Ingredients

Stakeholders anticipate Europe to witness investments abound with the rising trend for soy-based ingredients and wheat-based ingredients. With a notable shift toward a sustainable trend, plant-based products will be sought across the U.K., France, Germany, and Italy. The growing trend for gluten-free and vegan diets will bode well for regional growth.

The Asia Pacific meat substitutes market growth will be pronounced with rising emphasis on the vegan population. Moreover, consumers have spurred investments in high-quality, nutritious, and protein-rich food products. With the growing focus on sustainability, hotels and restaurants could invest in plant-based products.

North America could contribute notably toward the global market share due to the soaring popularity of vegan meat burgers and sausage. Manufacturers of meat substitutes are likely to inject funds into nutritious, tastier, and high-quality plant-based products. Clean products are expected to gain ground across online channels and will continue to be sought across retail food chains.

Competitive Landscape

Stakeholders Invest in Mergers & Acquisitions to Boost Portfolios

Major companies could invest in product launches, mergers & acquisitions, and technological advancements to bolster their footprint. Besides, an influx of funds into R&D activities will encourage well-established players and new entrants to propel their portfolios.

KEY INDUSTRY DEVELOPMENTS:

April 2024: Nasoya, a pioneer in the plant-based foods revolution, expanded into the new plant-based meat category with the launch of Plantspired Plant-Based Chick'n. The new product is available in two flavors: Bee-Free Honey and Kung-Pao.

February 2024: Beyond Meat announced plans to launch a newer version of plant-based meat alternative-based burger in retail grocery stores in the U.S.