Market Overview
The global pet supplements market was valued at USD 2.47 billion in 2024 and is projected to grow from USD 2.61 billion in 2025 to USD 3.86 billion by 2032, registering a CAGR of 5.76% during the forecast period.
In 2024, North America dominated the market, contributing 45.74% of the global revenue.
The market is undergoing a significant shift as consumers increasingly identify as "pet parents" rather than simply pet owners. This emotional connection, combined with a rising awareness of pet health, is fueling demand for high-quality, premium supplements. There's also a growing interest in personalized formulations that cater to specific health needs of pets—an encouraging trend that signals a strong growth trajectory for the industry in the coming years.
List of Major Players Profiled in the Report:
Mars Incorporated (U.S.)
Nestle S.A. (Switzerland)
FoodScience Corporation (U.S.)
Biostime Pharmaceuticals (Zesty Paws) (China)
iVet Professional Formulas (U.S.)
Farmina Pet Foods (Italy)
Nutramax Laboratories, Inc. (U.S.)
The Higgins Group Corp. (U.S.)
Pet Naturals (U.S.)
Affinity Petcare S.A (Spain)
Source: https://www.fortunebusinessinsights.com/pet-supplements-market-109797
Segments:
The solidified Position of dog segment is owed to the Rising Number of Dog Ownership
By pet type, the market is trifurcated into dogs, cats, and others. Dogs command the highest share of the market, buoyed by increasing ownership rates and continued interest in future adoptions.
Chewable Supplements Lead Market with Their Higher Preference Rate
By form, the market is fragmented into tablets & capsules, chewable, and liquid & powder. The chewable segment gains an edge over other supplement forms owing to its convenience and higher preference.
The hip & Joint Segment Dominates with a Higher Number of Old Pets
By function, the market is classified into skin & coat, hip & joint, digestive health, and others. The escalating number of pets with old age following the hip & joint problems leads to the segment’s top position.
Glucosamine Vanguards with its Proficiency in Protecting Chondrocyte Cells
By supplement, the market is categorized into glucosamine, probiotics & prebiotics, multivitamins, and others. Glucosamine captured the largest share of 38.02% in 2023 and made its mark as a dominant supplement with its ability to protect chondrocyte cells and maintain cartilage structure.
Offline Channel Gains Prominence with Simplified Price Comparisons
By distribution channel, the market is split into online channels and offline channels. The offline distribution channel's easier price comparison and variegated options place the segment at the forefront.
Regionally, the market is studied across North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
Report Coverage
The research report offers a detailed examination of market trends, notable industry developments, and factors favorable for the market’s growth. Moreover, it includes emerging opportunities and challenges within the market. In addition to the above factors, the report also covers key strategies by market players, their positioning, and technological advancements shaping the market landscape.
Drivers and Restraints
Millennial and Gen Z Pet Owners Drive Personalized Wellness Trends in the Market
Millennials and Gen Z now make up a substantial share of pet owners worldwide. Their strong preference for personalized wellness solutions, heightened awareness of pet health trends, and greater disposable income are key factors driving the future growth of the pet supplements market.
However, stringent regulations in developed markets are pushing up manufacturing costs, posing a challenge to market expansion and potentially slowing growth in certain regions.
Regional Insights
North America Leads the Market with High Pet Ownership
North America secured USD 1.07 billion in 2024 and holds the maximum pet supplements market share globally. Most of the U.S. population is estimated to own at least one pet, resulting in higher adoption of pet supplements.
Asia Pacific is projected to outpace other regions in terms of growth rate with higher adoption rates from the millennial population.
Competitive Landscape
Industry Titans Forge Ahead with Strategic Initiatives to Cement Market Position
Industry giants solidify their pet supplements market position by prioritizing innovation and expansion strategies such as new product launches and strategic acquisitions. Mars Incorporated's launch of Pedigree multivitamins in March 2023, which exemplifies its commitment to catering to the growing preference for supplements among younger pet owners.
Key Industry Development
December 2023: EverRoot, a pet supplement brand powered by Purina, announced that it has teamed up with athlete and fitness and wellness advocate Laila Ali to introduce its all-new format of dog supplements called EverRoot Dog Supplements Soft Chews. This new product line will be available across distribution channels, and its personalized dog supplement is said to be designed to cater to a variety of overall health benefits.