Market Overview:
The fiber supplements market size was valued at USD 9.67 billion in 2024 and is expected to be worth USD 10.43 billion in 2025. The market is projected to reach USD 18.01 billion by 2032, recording a CAGR of 8.11% during the forecast period.
Fiber supplements are a form of dietary supplements that offer additional fiber to a person’s diet to help them meet their daily fiber intake. These supplements offer a wide range of benefits, such as better immunity, improved gut health, and enhanced digestion. Fiber-based supplements contain soluble or insoluble fibers or a combination of both and come in different forms, such as powders, capsules, and chewables. The increasing health consciousness among individuals will trigger the demand for these supplements.
LIST OF KEY COMPANIES PROFILED IN THE REPORT
Archer Daniels Midland (U.S.)
Nestlé Health Science (Switzerland)
Equate (U.S.)
Haleon (U.S.)
The Procter & Gamble Company (U.S.)
Church & Dwight Co., Inc. (U.S.)
NOW Foods (U.S.)
Bayer Consumer Health (U.S.)
Sanofi US (U.S.)
Atlantis Consumer Healthcare Inc. (U.S.)
Segmentation:
Consumption of Tablets Increases Due to Their Ease of Consumption
Based on form, the market is divided into tablets, powder, capsules & chewables, and liquid form. The tablets segment is dominating the market fiber supplements as fiber supplements in this form are quite easy to consume.
Affordability and Widespread Availability Fuels Demand for Conventional Supplements
Based on nature, the market is divided into conventional and organic. The conventional segment is holding the biggest market share and might maintain its dominance during the forecast period as these supplements are readily available across many retail stores. They are also more cost-effective as compared to organic ones.
Option for Physical Inspection Increased Product Sales from Hypermarkets/Supermarkets
Based on distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, e-commerce, and others. The hypermarkets/supermarkets dominated the global fiber supplements market share in 2024 as customers can physically inspect the product by checking the nutrients label of various brands before making a purchase decision.
With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Source: https://www.fortunebusinessinsights.com/fiber-supplements-market-112266
Report Coverage:
The report has conducted a detailed study of the market and highlighted several critical areas, such as leading forms, distribution channels, and prominent market players. It has also focused on the latest market trends and the key industry developments. Apart from the aforementioned factors, the report has given information on many other factors that have helped the market grow.
Drivers and Restraints:
Increasing Focus On Weight Loss/Management to Boost Product Adoption
Customers have become quite conscious about their overall health and fitness in recent years, especially after the COVID-19 pandemic period. This includes rising focus on weight management/loss to improve their quality of life. This factor has increased the consumption of various dietary supplements, especially among the younger population, including fiber supplements. These supplements offer a feeling of fullness and reduce cravings and overeating. This causes calorie deficit, which eventually results in healthy weight loss. These advantages have boosted the inclusion of fiber-based supplements in daily diet.
However, low public awareness about the concept of gut health and the significance of maintaining an optimum digestive health can impede the consumption of these supplements.
Regional Insights:
Asia Pacific Dominates Global Market With Rising Incidence of Gut-Related Diseases
Asia Pacific is dominating the global fiber supplements market growth as the region is witnessing a steady rise in various disorders that are caused by poor gut health, such as Irritable Bowel Disease (IBS) and constipation. Other factors, such as rising urbanization and increasing middle-class population will also boost the product’s sales in the region.
Europe is also showing promising growth in the global market as citizens are becoming more aware of the importance of having a good gut health.
Competitive Landscape:
Leading Market Players to Launch Novel Products Through Partnerships and Collaborations
Some of the top companies operating in the global market are engaging in partnerships, collaborations, mergers, and acquisitions to launch new products to help their customers overcome various physical and mental health challenges caused by poor gut health. This move will help them expand their current product portfolios and increase their customer base.
Notable Industry Development:
July 2024: Manitoba Harvest, one of the leading brands in the hemp foods industry, introduced the second series of its pioneering “Organic Bioactive Fiber” through its collaboration with Brightseed, a bioactives company. Through this partnership, the companies introduced two new flavors - Coffee and Chocolate.