Pasta Market Forecast: Trends, Size, and Growth Insights, 2032

Report Overview:

The global pasta market was valued at USD 68.35 billion in 2023 and is expected to grow to USD 100.24 billion by 2032, with a compound annual growth rate (CAGR) of 5.47% from 2024 to 2032. In 2024, the market is projected to reach USD 71.42 billion. The U.S. pasta industry is set for substantial growth, with an estimated market value of USD 12.96 billion by 2032, driven by increasing demand for convenient food options. Europe led the market in 2023, holding a dominant share of 29.54%.

Pasta is a largely consumed, easy-to-make, and an affordable food product. The increasing and regular evolution of pasta propels the pasta market growth during the forecast period. The rising demand for instant food products, such as pasta and Western food culture adoption, is driving the market growth during the forecast period.

Fortune Business Insights™ mentioned this in a report titled “Pasta Market, 2024-2032.”

List of Key Players Present in the Report:

• Barilla G. e R. F.lli S.p.A. (Italy)

• Ebro Foods, S.A. (Spain)

• CAMPBELL SOUP COMPANY (U.S.)

• TreeHouse Foods, Inc. (U.S.)

• Unilever (U.K.)

• The Kraft Heinz Company (U.S.)

• BORGES INTERNATIONAL GROUP (Spain)

• Nestlé (Switzerland)

• F.lli De Cecco di Filippo S.p.A (Italy)

• Armanino Foods of Distinction (U.S.)

Report Coverage:

The research report presents a comprehensive analysis of the market, emphasizing critical elements such as the competitive landscape, product categories, raw materials, and distribution channels. It also explores emerging market trends and highlights significant industry developments. Furthermore, the report outlines various factors that have driven market growth in recent years.

Source: https://www.fortunebusinessinsights.com/pasta-market-102284

Segments:

Rising Dried Products Consumption to Propel Segment Growth

By product type, the market is segmented into dried, chilled, and canned. The dried segment is expected to dominate the market during the forecast period. The segment's growth is attributed to increasing consumption of dried products globally. The shelf life of dried products is also more than chilled and canned products.

Rising Need for Wheat Products to Boost Segment Growth

Based on raw material, the market is classified into wheat and gluten-free. The wheat segment is estimated to dominate the market during the forecast period due to the increasing need for wheat products globally. The availability of products in different shapes and sizes also drives segment growth during the forecast period.

Growing Accessibility of Products to Drive Segment Growth for Supermarkets/Hypermarkets

By distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, online stores, and others. The supermarkets/hypermarkets will dominate the market during the forecast period owing to increasing availability and convenience of choosing the products from various options.

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, the Middle East & Africa.

Drivers & Restraints:

Rising Consumer Interest toward Western Cuisine to Propel Market Growth

The pasta market is projected to experience growth over the forecast period, fueled by the rising popularity of Western cuisine in Asian countries. The post-pandemic trend of experimenting with diverse and creative recipes is also expected to play a key role in driving demand. Moreover, the increased pasta consumption observed in countries like France, Germany, the U.S., and Italy during the pandemic has further supported the market’s expansion.

Market Trends and Innovations:

The pasta market is constantly evolving, with manufacturers introducing new flavors, shapes, and ingredients to cater to changing consumer preferences. From artisanal pasta made with ancient grains to innovative plant-based options, there is a pasta variety for every palate. In addition, the rise of online shopping has made it easier than ever to access a wide range of pasta products from around the world.

Regional Insights:

Growing Demand for Product to Boost Market Growth in Europe

Europe is estimated to hold the largest pasta market share during the forecast period. The growth is attributed to the increasing product demand in the region. Europe will also be the dominating region due to the launch of new varieties of gluten-free products in various shapes and forms.

Asia Pacific is expected to have the fastest growth rate during the forecast period due to the rising adoption of Western diets in the region.

Competitive Landscape:

Rising New Product Launches to Aid Market Growth

Key players in the market include Ebro Foods, S.A., Barilla G.e.R. F.lli S.p.A., and the Campbell Soup Company. These leading companies are actively launching new products to strengthen their market presence. In response to growing consumer demand for healthier options, many are focusing on developing gluten-free offerings to appeal to health-conscious consumers.

The Future Outlook of the Pasta Market: Trends & Growth

Pasta has been a cornerstone of global cuisine for generations, but what lies ahead for this timeless favorite? As we look toward 2024 and beyond, emerging trends and innovations are beginning to redefine the pasta industry. In this blog post, we’ll dive into the key drivers behind the market’s growth, the increasing popularity of alternative pasta options, and the shifting preferences of today’s consumers.

Current State of the Pasta Market

In recent years, the global pasta market has experienced a significant boom. Valued at approximately USD 73 billion in 2022, it is projected to grow at a CAGR of around 3.5% from 2023 to 2030. The rise in demand for convenient, ready-to-eat meals, the increasing popularity of Italian cuisine, and the growing health-conscious consumer base are all contributing to this growth.

Key Factors Influencing Growth

1. Health Trends: As consumers become more health-conscious, demand for whole grain, gluten-free, and high-protein pasta is rising. Brands are innovating to offer healthier alternatives to traditional pasta, aligning with the wellness trend.

2. Convenience: The busy lifestyles of modern consumers have fueled a growing demand for convenient meal options. Pasta, with products like microwaveable cups and pre-cooked varieties, perfectly meets this need.

3. Sustainability: With a stronger focus on sustainability, many pasta manufacturers are adopting eco-friendly packaging and sourcing ingredients from sustainable farms. This not only attracts environmentally conscious consumers but also helps brands stand out in a competitive market.

Notable Industry Development:

February 2023 – Nuovo Pasta Production, one of the leading artisan pasta companies, announced the launch of its new plant-based product range, including a ravioli collection and fresh organic pasta products, at the Natural Products Expo West 2023.