Honey Market Size, Share, End-User Insights & Trends, 2032

Market Overview

The global honey market size was valued at USD 8.94 billion in 2023 and is projected to grow from USD 9.40 billion in 2024 to USD 15.59 billion by 2032, exhibiting a CAGR of 6.52% during the forecast period 2024-2032. Moreover, the honey market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 1.89 billion by 2032, driven by the growing number of beekeepers in the country, coupled with rising demand for natural sweeteners. In terms of regional honey market share, Asia Pacific dominated the market in 2023.

List of Key Companies Profiled in the Report:

• Bee Maid Honey Limited (Canada)

• Comvita Limited (New Zealand)

• Capilano Honey Ltd. (Australia)

• Dabur India Ltd. (India)

• Billy Bee Honey Products (Canada)

• New Zealand Honey Co. (New Zealand)

• Barkman Honey LLC (U.S.)

• Yamada Bee Company (Japan)

• Dutch Gold Honey Inc. (U.S.)

• Golden Acres Honey (Canada)

Industry Trends:

Honey is experiencing a modern renaissance, driven by a powerful consumer shift towards natural wellness. In the wake of the pandemic, shoppers are increasingly aware of honey's immune-boosting properties, leading to a surge in its popularity. This trend is especially pronounced in developed nations, where the demand for organic and clean-label products is at an all-time high.

Capitalizing on this momentum, the industry is innovating beyond the jar. New health-focused products, from supplements to functional beverages like Singapore’s "Honey Exir," are expanding honey's reach. Behind the scenes, technological advancements in automation are streamlining the supply chain, ensuring that a higher-quality product reaches a more health-conscious consumer.

Source: https://www.fortunebusinessinsights.com/industry-reports/honey-market-100551

Segments

Buckwheat Segment to Dominate Attributable to High Nutritional Value

By type, the market is segmented into alfalfa, buckwheat, wildflower, clover, acacia, and others. The buckwheat segment is expected to dominate due to its high nutritional value.

Food & Beverage Segment to Dominate Attributable to its Increasing Applications

Based on application, the market is classified into food & beverages, personal care & cosmetics, pharmaceuticals, and others. The food & beverage segment is expected to dominate due to its increasing applications.

Bottle Segment to Lead Owing to Easy Transportation

By packaging, the market is categorized into glass jar, bottle, tub, tube, and others. The bottle segment is expected to lead the market due to its easy transportation.

Regionally, the market is clubbed into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

The report gives an in-depth view of the leading segments and the latest trends in the market. It looks at what is driving market growth and what is hindering it, including the impact of COVID-19. It also discusses developments in various regions and the strategies used by major companies in the market.

Market Growth

The global honey market is steadily growing, driven by increasing consumer awareness of honey’s health-promoting properties, such as its antioxidant, anti-inflammatory, and antibacterial effects. As a natural alternative to refined sugars and artificial sweeteners, honey is gaining popularity, especially in the food and beverage sector. Its therapeutic qualities are also boosting demand in the cosmetics and pharmaceutical industries. Premium varieties like manuka and organic honey are seeing a surge in popularity, often fetching higher prices. Furthermore, the rise of e-commerce and global trade is helping to fuel the market’s continued expansion.

Drivers and Restraints

Rising Adoption of the Product for Natural Sweeteners Production to Foster Market Growth

Honey is widely regarded as a healthier alternative to sugar, valued for its healing properties like soothing sore throats and supporting immune health. With a growing number of consumers choosing honey as a natural sweetener, demand is projected to increase. Health-conscious lifestyles, rising incomes, and a shift toward organic products are all contributing to its growing popularity. Additionally, honey’s applications in medicine are expected to boost sales further.
However, potential changes or adulteration of the product could present challenges to sustained market growth.

Regional Insights

Rising Production of Nectar to Propel Market Growth in Asia Pacific

Asia Pacific is expected to lead the honey market due to its high production levels. In 2021, the market in this region was valued at USD 2.86 billion and is projected to capture a large share of the global market in the coming years. Government investments in beekeeping are also likely to boost market growth. For instance, in May 2020, the Indian government allocated nearly USD 68 million for beekeeping under the Atma Nirbhar Bharat initiative.

In Europe, increasing awareness of honey's health benefits is expected to drive its adoption. Changing consumer preferences and a rise in the consumption of organic products may further promote market growth.

In North America, the growing number of beekeepers in Canada and the U.S. is expected to increase product demand. Additionally, strong demand for organic products is enhancing industry growth.

Competitive Landscape

Companies Devise Novel Product Launches to Elevate Brand Image

Top companies are releasing new products to boost their brand image and increase sales. For instance, in January 2022, Tayima Foods launched I'M HONEY, an organic and raw honey in various flavors with significant medicinal benefits. This product is sold on online platforms like Amazon and is anticipated to increase Tayima's sales and expand their global reach. Moreover, companies are also focusing on mergers, partnerships, expansions, and research and development to fuel market growth.

Honey Market Outlook

·         Growing demand: Global demand for honey is on the rise. Consumers are increasingly aware of the health benefits and natural muscle tone.

·         Health notes: Honey is often considered a healthy alternative to refined sugar. This trend is leading more people to choose honey in their diet.

·         Sustainability focus: More focus on sustainable and organic products. Beekeeping, which supports environmental health, is on the rise.

·         Product innovation: New products such as fermented foods and beverages are emerging. This diversity of brands creates widespread appeal and increases sales.

KEY INDUSTRY DEVELOPMENTS:

January 2024: Apis India launched organic honey, which is made of honey sourced from organic-certified lands in India.

March 2023: Bagrrys India, a leading honey manufacturer, launched Bagrry’s Organic Wild Honey. The product is available in glass jars across all retail outlets in the country.