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Market Overview
According to Fortune Business Insight, The global asparagus market size was valued at USD 36.62 billion in 2025. The market is projected to grow from USD 37.62 billion in 2026 to USD 50.90 billion by 2034, exhibiting a CAGR of 3.85% during the forecast period.
Fortune Business Insights™ has deep-dived into these insights in its latest research report.
The analysis shows that the market is fueled by increasing consumption of nutrient-rich vegetables and the recognition of asparagus as a "superfood." The onset of the COVID-19 pandemic triggered a spike in demand as consumers sought health-benefiting products. For example, to cater to convenience-driven consumers, Prado Foods in California collaborated with Hansen Foods to create and sell "asparagus nuggets" in grocery stores.
Major Players Profiled in the Market Report:
Dole plc (Ireland)
B&G FOODS, INC. (U.S.)
ALTAR PRODUCE LLC (U.S.)
Teboza Asparagus (Netherlands)
Planta Trujillo – DANPER Trujillo S.A.C. (Peru)
Thiermann GmbH & CO KG (Germany)
Seabrook Brothers & Sons, Inc. (U.S.)
Durst Organic Growers (U.S.)
Sutcliffe Farms (U.S.)
Limgroup B.V. (Netherlands)
Source: https://www.fortunebusinessinsights.com/asparagus-market-107789
Segments
Fresh Segment Dominated Market Due to Numerous Health Advantages
Based on product type, the global market is divided into fresh, canned, and frozen. The fresh segment led the market share (63.04% in 2026) due to strong consumer preference for clean-label and nutrient-dense produce. However, canned asparagus emerged as the fastest-growing segment due to its convenience and long shelf life for consumers with hectic lifestyles.
Green Variety Leads Due to Easy Cultivation and Cost Effectiveness
Based on variety, the market is distributed into green, white, and others. The green variety is projected to dominate the market owing to its cost-effective and easy cultivation. Conversely, white asparagus is the fastest-growing segment (expected to capture 34% share in 2025), driven by its popularity as a high-value gourmet vegetable in European markets like Germany, France, and Switzerland.
Report Coverage
The report offers:
Quantitative and qualitative insights into market sizing and growth rates.
Detailed analysis of drivers, such as the surge in frozen vegetable demand.
Restraining factors including high labor costs and seasonality.
Comprehensive regional outlooks and key country highlights.
The latest industry developments including product launches, acquisitions, and certifications.
Drivers & Restraints
Augmented Demand for Frozen Asparagus Drives its Adoption Rate
The diversity and availability of frozen vegetables have elevated substantially, offering a cost-effective, sustainable solution with a long shelf life. This trend has boosted the adoption of frozen asparagus, leading companies like CESURCA to introduce new frozen product lines. Additionally, the strong surge in Quick Service and Foodservice restaurants, particularly those offering vegan options, is aiding market growth.
However, the market faces restraints due to high labor costs associated with manual picking and the seasonal nature of the crop (typically 6 to 8 weeks in spring), which limits year-round fresh availability.
Regional Insights
North America Leads the Global Market
North America dominated the global market with a 36.37% share in 2025 (valued at USD 13.32 billion). This dominance is driven by the region's hectic lifestyle favoring convenient products and a growing shift toward healthy, plant-sourced ingredients. The U.S. market alone is projected to reach USD 13.88 billion by 2032.
Europe is expected to rank as the second-largest market, driven by a rising vegan population and a strong cultural preference for white asparagus. Asia Pacific is recognized as the third-fastest growing region, with countries like China and Peru serving as prominent producers and exporters.
Asparagus Market Future Growth:
The asparagus market is poised for steady growth, driven by the global shift toward plant-based diets and the rising popularity of vegan cuisine. Future growth will be supported by innovations in food processing, such as the development of asparagus-based snacks, dips, and ready-to-eat meals. The frozen sector is expected to expand further as consumers seek nutritious options with longer shelf lives. While fresh green asparagus remains a staple, the gourmet appeal of white asparagus in Europe and the increasing export potential of Asian markets suggest a diversifying global landscape.
Competitive Landscape
Key Market Players Are Working Towards Launching a Variety of Asparagus
The market includes dominating players like Dole plc and B&G Foods, Inc. Manufacturers are investing in R&D activities to produce asparagus-based products that entice consumer attention, such as shelf-stable lines and premium fresh brands. Companies are also focusing on strategic acquisitions and certifications (such as Zero-Pesticides Residue) to strengthen their market position.
Key Industry Development
February 2024: Maisadour Cooperative Group launched a recruitment campaign to find new asparagus growers in France.
November 2023: B&G Foods sold its "Green Giant U.S. shelf-stable vegetable line" to Seneca Foods Corporation.
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