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Market Overview
According to Fortune Business Insight, the global sales enablement platform market size was valued at USD 5.25 billion in 2024. The market is projected to grow from USD 6.13 billion in 2025 to USD 19.92 billion by 2032, exhibiting a CAGR of 18.3% during the forecast period.
Fortune Business Insights™ has deep-dived into these insights in its latest research report, titled “Sales Enablement Platform Market, 2025-2032.”
The analysis shows that the widespread adoption of sales enablement platforms helps companies provide data-driven insights, automate sales workflows, and accelerate onboarding for distributed teams. Additionally, the integration of AI and analytics for personalized recommendations is propelling market growth. For example, in June 2024, Seismic rolled out its Aura Copilot generative AI assistant to automate content creation and answer representatives’ queries, indicating a strong trend toward AI-driven efficiency.
Major Players Profiled in the Market Report:
Siesmic (U.S.)
Highspot (U.S.)
Mindtickle Inc. (U.S.)
Bigtincan Holdings Ltd. (U.S.)
ClearSlide, Inc. (U.S.)
Bloomfire (U.S.)
Accent Technologies (U.S.)
Pitcher AG (Switzerland)
Showell Oy (Finland)
Paperflite (U.S.)
Allego (U.S.)
SAP SE (Germany)
Salesforce, Inc. (U.S.)
Segments
Rising Demand for Scalability and Remote Accessibility Drives Growth of Cloud-based Deployments
Based on deployment, the market is categorized into on-premise and cloud. The cloud segment captured the largest market share in 2024, estimated at USD 4.32 billion, and is expected to grow at the highest CAGR of 19.4%. This dominance is driven by scalability, cost efficiency, ease of integration with CRM tools, and the preference for remote and hybrid work environments.
Growing Focus on Sales Optimization and Advanced Analytics Drives Adoption Among Large Enterprises
Based on enterprise type, the market is bifurcated into large enterprises and SMEs. Large enterprises captured the largest market share (USD 3.34 billion in 2024) due to their focus on global team alignment and data-driven decision-making. However, SMEs are anticipated to grow at the highest CAGR of 20.5% due to the availability of affordable cloud-based platforms.
Early Digital Adoption and Complex Sales Cycles Drive High SEP Adoption in IT & Telecom Industry
Based on industry, the market is categorized into BFSI, IT & telecom, manufacturing, retail & e-commerce, healthcare, and others. The IT & telecom segment accounted for the largest market share (USD 1.40 billion in 2024) due to early digital adoption and the need to manage complex sales cycles. The retail & e-commerce segment is projected to grow at the highest CAGR of 21.4%.
Source: https://www.fortunebusinessinsights.com/sales-enablement-platform-market-114208
Report Coverage
The report offers:
Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
Comprehensive insights into regional developments.
List of major industry players.
Key strategies adopted by the market players.
The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints
Expanding Adoption of Cloud-based SaaS Models Among SMEs Driving Market Growth
The adoption of cloud-based SaaS models is growing among small and medium-sized enterprises (SMEs). Cloud delivery eliminates heavy upfront IT investments, allowing SMEs to access enterprise-grade enablement tools through affordable subscription models. Additionally, the democratization of cloud technology enables SMEs to modernize sales operations and compete effectively with larger enterprises.
High Implementation and Integration Costs May Hinder Market Growth
However, high implementation and integration costs act as a major restraining factor, particularly for mid-sized and emerging enterprises. Deploying SEPs often requires significant investment in software licensing, customization, and user training. Hidden costs linked to aligning the platform with existing CRM and ERP systems may slow widespread adoption despite the productivity benefits.
Regional Insights
North America Holds the Dominant Market Share Due to Strong Vendor Presence and Early AI Adoption
North America dominated the sales enablement platform market with a market share of 37.71% in 2024, valued at USD 1.98 billion. The region’s growth is attributed to the strong presence of leading vendors like Seismic and Highspot, early enterprise adoption of AI-driven tools, and a mature digital infrastructure. The U.S. market specifically is estimated to reach USD 1.63 billion in 2025.
Asia Pacific to Witness Fastest Growth Driven by Digitalization of Sales Processes
Asia Pacific is estimated to reach USD 1.69 billion in 2025 and is expected to grow at the highest CAGR of 19.7%. The growth is fueled by the growing digitalization of sales processes, the rising adoption of mobile-first enablement solutions among SMEs, and expanding e-commerce ecosystems in countries such as India, China, and Southeast Asia.
Sales Enablement Platform Market Future Growth:
The sales enablement platform market is experiencing a transformative shift driven by the rising use of Generative AI and the rapid adoption of mobile and remote selling models. Gen-AI is shifting SEPs from static content repositories to proactive, self-learning systems that automate content creation and provide intelligent coaching. Simultaneously, the need for unified, cloud-based systems to centralize communication for geographically dispersed teams is creating lucrative opportunities. While established players focus on deep CRM integration and analytics, the market is seeing a democratization of tools allowing SMEs to adopt sophisticated sales strategies.
Competitive Landscape
Growing Focus of Key Market Players on Innovation and New Launches Leads to their Dominating Market Positions
The market features prominent players like Seismic, Highspot, and Mindtickle. These leading companies are accelerating growth through strategic initiatives such as AI-driven product innovation, deeper CRM and marketing automation integrations, and the expansion of analytics capabilities. Their proactive approach to adapting to consumer demands via mergers and acquisitions continues to fuel the market’s momentum.
Key Industry Development
August 2025: Paperflite announced a partnership with Microsoft Dynamics, enabling deeper integration for sales reps and better alignment between content and CRM workflows.
April 2025: SalesHood partnered with ASLAN to launch ASLAN+, an AI-driven enablement tool built for real-time support in sales workflows.
March 2025: Paperflite launched heysales, an AI-driven sales coaching platform designed to deliver real-time guidance.
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