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Market Overview
The global canned mackerel market size was valued at USD 3.63 billion in 2024. The market is projected to grow from USD 3.77 billion in 2025 to USD 5.20 billion by 2032, exhibiting a CAGR of 4.70% during the forecast period.
Major Players Profiled in the Market Report:
Thai Union Group PCL (Thailand)
Maruha Nichiro Corporation (Japan)
Bolton Group S.r.l. (Italy)
Kumpulan Fima Berhad (Malaysia)
Marushin Canneries Malaysia Sdn Bhd (Malaysia)
Tropical Food Manufacturing (Ningbo) Co., Ltd. (China)
Diavena (Bulgaria)
Xiamen Amoytop Import & Export Co., LTD. (China)
FCF Co., Ltd. (U.S.)
Seahath (India)
Segments
Improved Flavor and Versatility to Drive Sauce Segment Growth
Based on preserving agent, the market is divided into sauce, oil, and others. The sauce segment holds the largest market share, as mackerel in sauces like tomato, chili, and mustard offers an improved flavor profile and versatility for use in various recipes, appealing to a broad consumer base.
High Household Consumption to Propel Retail Segment Growth
By distribution channel, the market is categorized into HoReCa and retail. The retail segment is leading the market due to the rising trend of home cooking, the wide availability of economical canned seafood, and a broad variety of brands offered to consumers.
Report Coverage
The report offers:
Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
Comprehensive insights into regional developments.
List of major industry players.
Key strategies adopted by the market players.
The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Source: https://www.fortunebusinessinsights.com/canned-mackerel-market-113312
Drivers & Restraints
Growing Demand for Quick Meal Options to Propel Market Growth
The surging demand for convenient, grab-and-go food options is a primary factor driving market growth. Consumers with busy schedules seek foods with an extended shelf life that require minimal preparation. Canned mackerel meets these needs as an economical, portable, and nutritious choice rich in omega-3 fatty acids, minerals, and vitamins.
However, health concerns related to heavy metal contamination from packaging materials and mislabeling of seafood species can hinder consumer trust and hamper market growth.
Regional Insights
High Consumption of Shelf-Stable Seafood Propels Market Growth in Europe
Europe holds the dominant canned mackerel market share, valued at USD 1.98 billion in 2024. The region’s growth is driven by strong consumer demand for shelf-stable and convenient products, robust domestic production, and a wide availability of product varieties, such as steaks and brine-cured options.
Asia Pacific is the fastest-growing region, with growth attributed to the increasing adoption of ready-to-consume meals and rising health awareness. Japan is the largest consumer in the region due to a cultural preference for animal-based protein and the cost-effectiveness of canned mackerel.
Canned Mackerel Market Future Growth
The canned mackerel market is set for steady growth, driven by consumer demand for convenient, healthy, and affordable meal solutions. Future expansion will be supported by technological advancements in production, such as High-Pressure Processing (HPP), which improves product quality and shelf life. Furthermore, innovative marketing strategies, including celebrity endorsements, are enhancing product visibility and consumer trust. Key players are also focusing on new product development, offering a variety of flavors and catering to the rising demand for sustainably certified seafood, which is expected to create significant growth opportunities.
Competitive Landscape
Focus on New Product Offerings to Facilitate Brand Awareness
The market features prominent players such as Thai Union Group PCL and Maruha Nichiro Corporation. These leading companies are concentrating on expanding their product range by launching innovative canned mackerel products. Their proactive approach also includes a focus on obtaining sustainability certifications to meet growing consumer demand for ethically sourced products, which helps to strengthen brand awareness and drive market growth.
Key Industry Development
April 2025 – Pumpui, a Thai brand, announced the launch of its healthy canned fried mackerel in chili sauce. The product, which targets health-conscious consumers, contains 29% less sodium and 36% less sugar than the brand's conventional recipe.
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