Design: Projects: Logo
Branding. Representing your brand - your company, your team, your organization - it needs a logo. An image that tells your story! An image that represents and scales to any size! Start with some ideas, make some sketches, then draw it using a vector drawing tool. And tell us the story of how it came to be!
Unit
Design Decisions
Questions
What makes a logo effective?
What makes a logo scalable - resizable to any size while still looking smooth?
What am I making?
A logo for a real or imaginary team, company, or organization - any kind of brand
Example Logo page like you would make for this assignment
A history of Logos - many examples!
How do I make it?
Articles: process by ebaqdesign, similar process at hubspot
Videos: from hubspot
Tools: Use Vectr (simpler, before with Street Sign) or Gravit Designer (does more than Vectr, like text on a curve)
if you use another tool (like Adobe Illustrator) it must be a vector drawing tool - can scale graphics to any size without getting "pixelly"
Steps
Choose: What are you making a logo for? A business or company? A team? Yourself? An organization?
Research & List: What's the story of whatever your logo represents? Make a list of descriptive words and sketches. Do some searches to get ideas of what's out there - you want to be unique!
Play: Develop some sketches that show the story of your logo.
Feedback: Share with another person, get comments
Draw: Use a drawing tool to create a scalable image with your own graphics - no clip art! Choose your font wisely, and do not use too many colors!
Logo Expectations:
Does it match what it represents? (Appropriate, relevant)
Is it simple?
Is it memorable?
Export: Download your logo in PNG or JPG format
On Google Sites, under Pages, create a new page called Logo.
Add your downloaded Logo image.
Write about the choices you made in your design process and what you learned.
When done, push the Publish button, review the settings, and publish.
Then click the chain-link button, Copy the link for your page, and turn in the link.
Grading
4/A = Do all the steps, rich story.
3/B = Do all the steps, interesting story.
2/C = Do all the steps, basic story.
Career Connections
Design images that represent your own ventures - or have others pay you to design.
Resources
A history of Logos - many examples and explanations!
Articles: process by ebaqdesign, similar process at hubspot
Videos: from hubspot
Tools: Use Vectr (simpler, before with Street Sign) or Gravit Designer (does more than Vectr, like text on a curve)