Owning It: Design: Projects: Flyer

Postcard-sized flyers need to be catchy and get the important details across smoothly to get the publicity out for your events and projects!

• How do I design a flyer that holds attention and clearly communicates the important details?

What am I making? And Examples

• Example assignment web page (Birthday Flyer)

• Lots of Flyer Examples (same as image carousels above, but you can see the whole flyer for each - they're not cropped!)

How do I make it?

• Check out The Ultimate Guide to Flyer Design from Canva

• Use Photopea for your first one (Photopea is a free, online tool that works very much like PhotoShop)

  • If you make more, or another version of the same flyer, you may use Canva or Adobe Spark

• Video Tutorial for making a Flyer with Photopea - you can use the same process in Canva or Adobe Spark!

• Continue to use the Principles of Design!

Steps

1. Decide on an idea for your flyer - some kind of event or something to check out, type the details in a Doc or text file

   • Stuck? Do someone's birthday!

     1. Birthday headline

     2. Birthday sub-headline

     3. When = Date and Time

     4. Where = Place

     5. Anything else? Don't want too much!

     6. Visuals: person having the birthday, a fun party background, and optionally, map of location?

   • Stuck? Do our new merged school: City Arts and Leadership Academy!

     1. Name of school

     2. 2 reasons why you should go there

     3. Where = location of school

     4. Website = just use CAT's for now

     5. Visuals: Photos of students, Photo of School building, Make up a Mascot, School Colors, Map of Location

2. Draw a Sketch of your flyer with simplified representations of the images and add the text phrases you came up with in a balanced, orderly layout

3. Gather images you want on the flyer.

   • Simple way: Use 1 Photograph as the background.

4. Using Photopea or Photoshop, make a 6.25 inch by 4.25 inch flyer document, or 6 inches by 4 inches is fine too if that's the default size. Resolution of 300 DPI.

5. Add a background image or photograph.

6. Add a few text objects with your flyer messages.

   • Show Visual Hierarchy and Alignment/Placement

7. Add and Arrange your images and text so there's a good balanced organization of elements in your design.

8. Apply Effects such as Blending Modes, Drop Shadow, Stroke, or Glow to make text or images stand out from the background (where needed).

9. Evaluate your image using key Principles of Design: Contrast, Balance, Alignment, Unity, and Emphasis -- consult the Grading checklist below! Make adjustments as necessary.

10. Export your flyer as a JPG/jpeg file. PNG also works.

11. On Google Sites, under Pages, create a new page called Flyer.

12. Use Insert Image or a layout to place your Flyer image on your page.

13. Write one or two things about What You Learned about graphic design and flyer design in doing this assignment.

14. When done, push the Publish button, review the settings, and publish.

15. Then click the chain-link button, Copy the link for your page, and turn in the link.

Grading

• Visual Hierarchy: Most important information largest, least important smallest

• Alignment: Orderly arrangements, keep things at least 1/4 inch from the edges, and from each other, unless overlapping on purpose

• Balance: Use the whole space, avoid large, empty Voids

• Contrast and Emphasis: Make sure the most important message stands out!

• Unity: Elements go together and don't clash too much

• Typography: 2 Contrasting fonts should be enough!

Career Connections

• Attract attention to events and projects- useful in many jobs!

Resources

• Free Design Resources tagged Flyer