Owning It: Design: Projects: Stationery

People still use paper... stamp frequently-used printed products with your own personalized brand!

• How do I create a brand logo that fits well on a variety of print products and expresses my brand's identity effectively?

What am I making? And Examples

• Example assignment web page (Letter, Envelope, Postit)

• The Internet has lots of Stationery examples! (Google Image Search)

How do I make it?

• Use Illustrator or Vectr or Gravit Designer for making your brand logo

• Use Photopea or Photoshop for the Letter, Envelope, and Postit products

• Stationery Design Principles from graphicszoo

• Continue to use the Principles of Design!

Steps

1. Using Illustrator or Vectr or Gravit Designer, create a Brand Logo for all your Print products

   • Shows your Identity, looks good scaled to different sizes

2. In Photopea or Photoshop, open the Letter, Envelope, and Postit templates

   • Copy the logo into each one; scale it to the size you want and place it

   • Add an address to the Letter and Envelope templates

     1. make sure fonts go together, don't use more than 2 fonts

     2. adjust sizes and use appropriate effects

     3. Can use the school address: City Arts & Tech High School, 325 LaGrande Ave., San Francisco, CA 94112

     4. The Postit doesn't need an address, just the logo is fine

   • Fit content inside the guidelines box, don't go over the margins

   • Save the PSD file for each with the word Letter or Envelope or Postit in the name

   • Layer menu, Flatten the image, then File menu, Export menu, Export As... and use the PNG format

3. On Google Sites, under Pages, create a new page called Stationery.

4. Use Insert Image or a layout to place your Letter, Envelope, and Postit images on your page.

   • Make sure you uncrop each image

5. Write one or two things about What You Learned about graphic design and flyer design in doing this assignment.

6. When done, push the Publish button, review the settings, and publish.

7. Then click the chain-link button, Copy the link for your page, and turn in the link.

Grading

• Brand Logo expresses your identity and works well on all print products

• Alignment: Orderly arrangements, keep things at least 1/4 inch from the edges and each other

• Unity: Elements go together and don't clash

• Typography: 2 Contrasting fonts is enough!

Career Connections

• Having your own Stationery makes you look professional!

Resources

• Free Design Resources tagged Flyer