Design Decisions: Design: Projects: Logo

Branding. Representing your brand - your company, your team, your organization - it needs a logo. An image that tells your story! An image that represents and scales to any size! Start with some ideas, make some sketches, then draw it using a vector drawing tool. And tell us the story of how it came to be!

• What makes a logo effective?

• What makes a logo scalable - resizable to any size while still looking smooth?

What am I making?

• A logo for a real or imaginary team, company, or organization - any kind of brand

  • Example Logo page like you would make for this assignment

  • A history of Logos - many examples!

How do I make it?

• Articles: process by ebaqdesign, similar process at hubspot

• Videos: from hubspot, video tutorials for How to use Vectr and How to use Gravit Designer

• Tools: Use Adobe Illustrator or Vectr or Gravit Designer (does more than Vectr, like text on a curve)

  • if you use another tool it must be a vector drawing tool - can scale graphics to any size without getting "pixelly"

Steps

1. Choose: What are you making a logo for? A business or company? A team? Yourself? An organization?

2. Research & List: What's the story of whatever your logo represents? Make a list of descriptive words and sketches. Do some searches to get ideas of what's out there - you want to be unique!

3. Play: Develop some sketches that show the story of your logo.

4. Feedback: Share with another person, get comments

5. Draw: Use a drawing tool to create a scalable image with your own graphics - no clip art! Choose your font wisely, and do not use too many colors!

   • Vectr demo video tutorial

   • Gravit Designer demo video tutorial

6. Export: Download your logo in PNG or JPG format

7. On Google Sites, under Pages, create a new page called Logo.

8. Add your downloaded Logo image.

9. Write about the choices you made in your design process and what you learned.

10. When done, push the Publish button, review the settings, and publish.

11. Then click the chain-link button, Copy the link for your page, and turn in the link.

Grading

• Does it match what it represents? (Appropriate, relevant)

• Is it simple?

• Is it memorable?

• Is it complete?

Career Connections

• Design images that represent your own ventures - or have others pay you to design.

Resources

• A history of Logos - many examples and explanations!

  • Logo controversy

• Articles: process by ebaqdesign, similar process at hubspot

• Videos: from hubspot

• Tools: Adobe Illustrator or Vectr or Gravit Designer (does more than Vectr, like text on a curve)