Today's Populism Guarantees Movie Success
The current populist political wave means Zuckerberg vs Musk can easily be bigger than Barbie!
Populism, with its emphasis on the people's voice and concerns over elites, can play into the success of a movie like "Zuckerberg vs Musk: CAGE FIGHT" for several reasons:
Here is a list of the reasons the current populism will transfer into box office:
Representing the Clash of Titans: The characters of Zuckerberg and Musk can be seen as symbolic representatives of elite tech magnates who wield enormous influence. A fight between them can be seen as a symbolic showdown between powerful figures, and this can resonate with populist sentiments.
Appeal to the Masses: The idea of putting two of the world's most recognizable tech moguls in a cage match is sensational and attention-grabbing. It can appeal to a broad audience who might see this as a form of entertainment that's "of the people."
Cathartic Outlet for Frustration: Many people feel disenfranchised, disconnected, or even oppressed by the significant influence that major tech companies hold over their lives. A movie depicting a physical fight between two tech giants might serve as a cathartic outlet for these feelings.
Satirical Commentary: If the movie is framed as a satirical commentary on the absurdity of modern capitalism, celebrity culture, or the tech industry's omnipotence, it could resonate with populist audiences who are critical of these aspects of contemporary society.
Relatable Undercurrents: If the film manages to incorporate themes that resonate with the struggles, frustrations, and aspirations of ordinary people, it could connect with populist sentiments that emphasize the concerns and values of the "common folk."
Escapist Entertainment: At a time when politics and societal issues can be polarizing and stressful, a film that offers an exaggerated, fantastical premise may provide a welcome escape. This escapism might appeal to those who align with populist ideologies, looking for relief from real-world complexities.
Marketing and Promotion: If the film's marketing taps into populist rhetoric, emphasizing how it speaks to or represents the desires and interests of the ordinary people versus the elite, it could build anticipation and excitement among potential viewers.
Engaging with Contemporary Debates: By playing into ongoing discussions and debates around tech giants, wealth inequality, and power dynamics, the movie can capture the zeitgeist of the current populist era.
Potential for Viral Success: Populist sentiments often find a strong voice on social media. A movie with such an outrageous premise might easily go viral, with people sharing and discussing it widely, increasing its visibility and success.
Incorporating Real Concerns: If the film is able to thoughtfully integrate real concerns about tech monopolies, privacy, social media influence, etc., it can make the premise more meaningful and engaging, resonating with populist ideas about challenging the powerful and standing up for individual rights.
In conclusion, the success of "Zuckerberg vs Musk: CAGE FIGHT" in a populist climate can be tied to its ability to resonate with broad societal sentiments, offering both entertainment and commentary on contemporary issues. It provides a larger-than-life spectacle that can captivate audiences, reflecting underlying tensions and debates within society, and potentially tapping into a collective desire to see powerful figures taken down a notch.
What evidence is there that we are in a populist political cycle now?
The notion that the United States is in a populist phase can be supported by several pieces of evidence:
Rise of Populist Leaders: The rise of political leaders who present themselves as champions of "ordinary people" against a corrupt elite is indicative of populist sentiment. Donald Trump, for example, successfully employed right-wing populist rhetoric during his 2016 campaign. Joe Biden then used left-wing populist rhetoric to win the 2020 election.
Increase in Anti-Elitist Rhetoric: There has been a marked increase in rhetoric that portrays the elite class, including politicians, business leaders, and the media, as being out of touch with ordinary citizens.
Distrust in Institutions: Populism often coincides with a growing distrust in established institutions, whether government, media, or academia. Surveys have shown declining trust in these institutions over the last decade.
Economic Discontent: The rise of economic inequality and the perception that the benefits of economic growth are not being shared equally can fuel populist sentiment. This was evident in the support for policies like increased minimum wage and universal healthcare.
Polarization and Identity Politics: The widening gap between different political and social groups, and the increasing importance of identity politics, have fostered an us-versus-them mentality that resonates with populist themes.
Rejection of Globalization: Populism in the U.S. has been associated with skepticism towards globalization, international trade agreements, and international institutions. This was seen in debates over trade policies and the U.S. withdrawal from international agreements.
Grassroots Movements: The emergence of grassroots movements that challenge the status quo, such as the Tea Party movement on the right and the progressive wing on the left, reflects a populist impulse to shake up the established political order.
Social Media and Information Environment: The rise of social media has enabled populist leaders to communicate directly with the public, bypassing traditional media gatekeepers. This has facilitated the spread of populist messages and mobilized support.
Reaction to Technological and Demographic Changes: The rapid technological changes and shifting demographics have created uncertainty and anxiety among certain segments of the population. Populist leaders have tapped into these fears, promoting nationalist and protectionist policies.
Electoral Success of Populist Policies: The success of ballot initiatives and candidates that align with populist ideals, such as increased economic protectionism and stricter immigration policies, demonstrates a tangible shift in public opinion.
Cultural Backlash: Some argue that populism is partly a reaction to cultural changes, such as increasing social liberalism and multiculturalism. This backlash manifests in a desire to return to perceived traditional values.
Responses to Crises: The handling of various crises, such as the 2008 financial crisis and the COVID-19 pandemic, has led to increased scrutiny of government and corporate elites, feeding populist sentiment.
Shift in Political Party Dynamics: The shift in political party dynamics, where traditional party loyalties are breaking down and issues that appeal to populist sentiments are rising to prominence, reflects a changing political landscape.
These factors provide evidence that the United States is experiencing a phase of populism, characterized by an emphasis on "the people" versus "the elite," a distrust of institutions, and a desire for sweeping political change. It's worth noting that populism is not monolithic, and different populist movements and leaders may emphasize different aspects of these themes.
What is Populism?
Populism is a political approach or ideology that seeks to appeal to the ordinary people who feel that their concerns are disregarded by established elite groups. It often sets up a dichotomy between "the people" and "the elite" and argues that the general will of the people should guide political decision-making.
Populist leaders or movements often claim to represent the true will of the people, bypassing traditional institutions and parties. They tend to frame politics as a battle between the virtuous, hard-working ordinary people and a corrupt, disconnected elite.
Populism can manifest itself in both left-wing and right-wing political contexts:
Left-wing Populism: Typically focuses on social equality and may promote policies aimed at reducing the influence of big corporations and the wealthy. This form of populism often frames the elite as big business, banks, and economic institutions that are perceived as being in control at the expense of everyday workers.
Right-wing Populism: Often centers on nationalist and anti-immigration sentiments. It may frame the elite as liberal intellectuals, bureaucrats, and media who are considered out of touch with "traditional values" or the common people's concerns.
Populism can be seen as both a response to real grievances and a potential challenge to democratic principles. While it can energize political engagement by giving voice to those who feel unheard, it also has the potential to oversimplify complex issues, polarize society, and undermine established democratic norms and institutions.
Historically, populist movements have arisen during times of economic hardship or social change, when significant portions of the population feel disenfranchised or left behind by the political system. It has become a notable force in various countries around the world, shaping political landscapes and influencing elections and policy-making.
What sort of movies will populism make Box Office successes?
Underdog Stories: Movies that feature an underdog rising against a more powerful adversary align well with populist sentiments. The story of an ordinary person taking on the establishment and winning can resonate deeply with audiences. Examples include "Rocky" or "Erin Brockovich."
Political Thrillers with Anti-Establishment Themes: Thrillers that showcase corrupt politicians or corporate entities being exposed by a relentless journalist or investigator might strike a chord in a populist climate. Examples include "All the President's Men" or "The China Syndrome."
Social Issue Dramas: Films that tackle contemporary social issues and give voice to marginalized or oppressed communities can connect with populist audiences. Examples include "Norma Rae" or "Philadelphia."
Comedies that Lampoon the Elite: Satirical comedies that mock the wealthy elite, politicians, or big corporations may appeal to those with populist leanings. Examples include "The Great Dictator" or "Wag the Dog."
Revenge Fantasies Against the Powerful: Movies where characters seek and achieve revenge against those in power might resonate with populist sentiments of justice and fairness. Examples include "V for Vendetta" or "Kill Bill."
Dystopian Tales of Corporate Overreach: Films depicting a future where corporations have too much power and individuals rise to challenge them can also be popular in a populist era. Examples include "RoboCop" or "Elysium."
Historical Dramas of People's Struggles: True stories that showcase the struggles of common people against oppressive regimes or systems can be powerful. Examples include "Gandhi" or "The Grapes of Wrath."
Horror or Thriller Commentaries on Society: Horror films or thrillers that use the genre to comment on societal issues (like class struggle) might find success in a populist phase. Examples include "Get Out" or "Parasite."
Adventure Stories with Environmental Themes: In a time when concerns over the environment and corporate negligence are rampant, adventure films with strong environmental messages could resonate. Examples include "Avatar" or "The Day After Tomorrow."
Heist Movies Against Unethical Wealthy Figures: Heist movies where the targets are unethical wealthy individuals or corporations can appeal to populist audiences by showcasing a form of poetic justice. Examples include "Ocean's Eleven" against a greedy casino owner or "The Big Short," which dramatizes the lead-up to the financial crisis.
These examples demonstrate a range of genres and themes that could become box office successes in a populist climate. The common thread among them is a focus on ordinary people, social justice, a critique of power structures, or a satirical take on elites and the establishment.