Organizations have developed membership to bring a group of individuals together to share and network on a given industry/profession or common interest. Membership is the backbone of every association and communicating the value of this resource is a key strategy we use to help our non-profit clients retain and grow their membership.
We use all the marketing tools available to us - the web, reciprocal marketing with other organizations, direct mailing, industry trade shows, etc. The tools vary depending on the association.