Key Management Team

We are a high energy small professional team dedicated to the growth and development of association clients. Our executives are responsible for providing guidance, leadership, and suggestions for Board consideration. We are not qualified to offer legal advice, but will research legal issues and information, as directed by the Board.

In addition to reading our bios below, we invite you to listen see our testimonials that some of our current clients have provided on our working relationship with their organizations.

Shiela Locatelli Wallace, BS, CAE, CMP

Shiela has over 20 years of experience in the association management industry. She enjoys the diversity she has found in association management and contributes this to her long career with BTF Enterprises, having made the next step with her business partner Stephanie, in purchasing the company from it original founder in 2014. Shiela has achieved her designation as a Certified Account Executive (CAE) through the American Society of Association Executives (ASAE) and a Certified Meeting Planner (CMP) through the Convention Industry Council (CIC). She oversees operations and daily management as well as serving as Executive Director for ILEA Northern California Chapter, ICPI Northern California Chapter, and AIGAC. Her extensive experience in systems analysis and information technology are particularly valuable assets which allow her to oversee and analyze the business and client administrative procedures for efficiency and training purposes. She works with each new association facilitating the transition into BTF's family of clients.

Stephanie Munoz, BS, CMP, CEM

Stephanie obtained her degree in Business with an emphasis in Marketing from San Jose State University. Stephanie’s background helps her in assisting our associations with developing marketing plans for conferences and association membership. Stephanie currently serves as the Executive Director for ABVE and COO for one of our largest clients, the California Association of Directors of Activities (CADA). Stephanie is our lead on tradeshow management for all of our clients and has been part of the core team which developed VTF by BTF, our own Virtual Tradeshow Floorplan. Stephanie has achieved her designation as Certified in Exhibition Management (CEM) designation through the International Association of Exhibitions and Events (IAEE) and her Certified Meeting Planner Certification (CMP) through the Convention Industry Council (CIC).

Key Team Members:

  • Don Shaffer
  • Lori Oates, CSEP
  • Erica Gomez
  • Nicholas Jellison
  • Sonja Dmello
  • Sophie Guzman-Evans
  • Betti Phillips
  • Erin Avila
  • Success Sedem Akposoe

Interested in joining our team? Send your resume to and tell us why you think you would be a valuable employee to join the BTF Team!