CPT – PSA Campaign
A public service announcement (PSA) is a non-commercial advertisement created for the good of the public. PSAs are intended to modify public attitudes by raising awareness about specific issues.
The most common topics of PSAs are health and safety. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as smoking or compulsive gambling. (Source: wikipedia)
Your Task:
Create a PSA campaign about an issue that affects teenagers at our school.
*****Special Opportunity 2019****
PSA for Business SHSM Program
Suggested Topics:
Cabot Promote the SHSM Business Program
Create a commercial to promote the Business Program. Use collected photos taken throughout the year, as well as go around and interview students and/or staff who are part of program to inform students what SHSM is all about and join!
We need at least two groups to choose this topic.
You will earn +10 bonus marks.
Abuse
Bullying, child abuse, peer pressure, cyber bullying, elderly abuse, slander/gossip (verbal abuse), spousal abuse
Addiction
Drugs, alcohol/substance abuse, cigarettes, gambling, Cell phone addiction, Internet addiction, gaming addiction, materialism, cults
Discrimination
Racism/hate groups, ageism, sexism, homophobia, religious discrimination, cultural discrimination, poverty/class systems
Human Rights
Civil rights, international human rights, women’s rights, children’s rights (Right to Play)
Self-Image
Body image, eating disorders, self-mutilation/cutters, depression/isolation
Sexuality
Abstaining from sex, STDs, teen pregnancy, date rape, same sex couples
Youth/Family Issues
Sibling rivalry, jealousy, anger management, envy, cost of post-secondary education, stay in school, youth unemployment, youth crime, teen suicide, death/loss/bereavement, terminal illness, euthanasia, dowry battles, surrogate mothers, single parents/divorce, poverty
Other
Internet security/awareness, environmental issues (huge category), crime/gang violence, violence on TV, celebrity culture, rock/rap videos (specifically the portrayal of women)
Final Products for Submission:
-or-
-or-
Components can be inserted into your video.
Steps To Follow:
Form a partnership, group of 3, or maximum group of 4 people (this is your work crew)
Together - choose a topic for your PSA and write a brief idea proposal to submit to the teacher for approval
Together - create a script and storyboard for your PSA to submit to the teacher for approval
Together - film the necessary scenes/ camera shots of your PSA (decide who will take on which role(s) within your group such as camera person, actor, director)
Individually - make a copy of all the video footage onto each group member's computer to edit his/her OWN VERSION of the PSA (so that everyone will make his/her own video PSA from the footage and theme chosen by the group)
Individually, each work crew member must select which 2 additional components he/she will create for the PSA campaign (i.e. poster, animation, logo...)
Each work crew member will submit and be individually evaluated for: