Comm Tech - The Principle of the Matter

Graphic elements are the building blocks of design but it is the design principles that are responsible for the overall composition of a design. In this activity, you will be able to explore the principles of design and gain a better understanding of them. The interaction between balance, unity, variety, proportion and rhythm in design will be explored.

Principles of design build on combining the different elements of design effectively. Let's look at each principle separately.

Your Task (Part 1):

Search the Web for high-quality examples for the following:

(if you need help visit the Photoshop link in Bizzartso > Searching for Web Images for tips)

These can be photographs, paintings, drawings, illustrations, etc.

BALANCE

UNITY

VARIETY

PROPORTION

RHYTHM

Add these 5 examples (1 per principle of design) to your journal

Include in your journal:

• the name/ title of the design principle next to the example
• a brief description of what the principle of design IS

DO NOT COPY WORD FOR WORD from this lesson.

Submit your document per teacher instructions.

Your Task (Part 2):

READ about the two types of balance:

Update you Journal Entry from Part 1:

Go back to your Principles of Design Journal from Part 1:

Add a description and example for the two types of balance

SYMMETRICAL (also called formal balance)

ASYMMETRICAL (also called informal balance)

Next:

Complete the interactive activity on balance:

(log-into your student e-mail to access the resource when prompted)

click on this image to launch the multimedia

We will be using the elements and principles of design to create a logo-design in Photoshop.

We will also have a quiz. Check the Class Calendar.