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The principles of media arts are the organizing concepts used in the creation of media art works. The principles determine the organization of elements taken from contributing art forms. There are four organizing principles that guide the creation of media art works: duration, hybridization, interactivity, and point of view.
The four organizing concepts:
The four organizing concepts:
Hybridization
Hybridization
Hybridization is a principle of media arts. Hybridization is the technique used in creating artworks in which genres, styles, concepts, materials, media, and forms are combined to create new "hybrid" forms.
Media artworks often combine traditional art forms (i.e. drawing, painting, sculpture) with newer art forms that use digital media (i.e. video, photography, sound, installation).
Hello, Genco Gulan, 2015
Photo art, Brett Walker
Interactivity
Interactivity
Interactivity is a principle of media arts. Interactive art works involve viewer participation in the art work itself. This kind of audience involvement is important to the meaning and impact of the work.
Common interactive media art works include interactive installations, performance art, gaming environments, and web-based art.
Wooden Mirror, Daniel Rozin, 1999
The Peak: Blue Slabs, Zaha Hadid, 2016
Point of view
Point of view
A principle of media arts referring to the perspective of an art work. Point of view can be either conceptual or physical.
There are two kinds:
There are two kinds:
Physical Viewpoint
Physical Viewpoint
Physical points of view include bird’s eye, worm’s eye, eye level, 360 degree, internal, micro, macro, and telescopic viewpoints.
A physical viewpoint is a person's actual position in relation to the subject or scene being viewed. In photography & film, the artist chooses the point of view by positioning the camera in a certain angle to capture the subject or scene.
Let's have a look at some examples ...
Bird's Eye View
Bird's Eye View
The physical position is above the subject and looking down. Think of a bird flying above something and looking down at it.
Worm's Eye View
Worm's Eye View
The physical position is below the subject and looking up. Think of a worm on the ground looking up at what is above it.
Eye Level
Eye Level
Eye level is the point from which we view the world around us. Eye level is always horizontal, never vertical.
Close-up View
Close-up View
Close-up View is when the subject or scene is viewed at close range. The view presented can be intimate or show and examination of something.
Conceptual Viewpoint
Conceptual Viewpoint
"Hope" poster, Shepard Fairey, 2008
Donald Trump "Nope" poster
Conceptual points of view include internal, external, subjective, objective, cultural, political, and social viewpoints.
The viewer is asked to use conceptual viewpoints to interpret a media art work.
Duration
Duration
A principle of media arts. Duration refers to time and how its perception can be manipulated and presented in media art works. It can also be used to describe the temporal nature of those art works that exist for only a limited time.
Media artworks involving audio, video, and installation rely on duration.
An Animated GIF
Projection art (as seen in the examples below) if usually temporal as the images are projected onto a building or surface for a limited time to viewers.
Projection art (as seen in the examples below) if usually temporal as the images are projected onto a building or surface for a limited time to viewers.
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