Comm Tech - Business Logo Design

Part 1: Thinking About Logos

A: View the hidden meanings in logos.

B: Take the Logo Design Quiz

This logo quiz is simple to play and provides a good example of just how

powerful typographic logos and company colours can be.

Part 2: The Group Task

As a group, follow the first three steps of the Design Process (D-R-A- of DRAPE) to create a corporate (business) logo design for your client.

The "Client"

Creative Design Brief Generator

Your group will receive a "design brief" from a fictional business client. To arrive at a sketched logo design that suits your company image/ brand:

• as a group, first, define/ clarify what you are being asked to do (found in design brief)
• as a group, create a project objectives (PO) checklist that considers these design qualities of a logo.
• Who is your audience? Who does the company want to "reach" as customers?
• Will you use formal or informal balance?
• How will you direct the viewer's eye?
• What part of your design will be emphasized?
• How you use colour? Will colour choices appropriately link to the business identity/ purpose?
• What type of typography or font style will you use? Is it "readable"?
• Will your "visual elements" communicate what the business does/ sells? Remember you only have a few seconds to grab the viewer's attention so don't have too many elements on your logo that will make it confusing.
• individually, research and document other logo designs for inspiration (record/print/sketch these existing logo designs in your sketchbook)
• individually, researching and select suitable font styles for use in your business logo (record/print/sketch these in your sketchbook)
• individually, make 5 different thumbnail sketches for logo ideas for your company with COLOUR!
• as a group, review each group members designs and select the best two logo design ideas among the group
• as a group, edit, revise, and re-draw the two best designs out as larger sketches WITH COLOUR
• as a group, upload your sketches to Google Classroom and prepare to "pitch" or present your designs to the class as if we were the fictional company
  • the class will use a teacher-provided checklist to evaluate your work
  • the class will choose which of your two designs is the most successful and offer your feedback

Handing In Your Individual & Group Work:

Individual:

1) Submit your logo research & 5 thumbnail sketches done in your sketchbook

Group:

2) Snap a photo of your D-R-A planning sheet (Define & Analyze sections)

3) Snap a photo of your Project Objectives (PO's) Checklist

4) Upload these image files to Google Classroom

5) Have all group members' names on work.

6) Photograph your final two Group logo sketches

7) Upload these image files to Google Classroom

8) Have all group members' names on work.