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Overview
Overview
Orchestra’s Marketing Team works across the firm to build brand awareness among our target audiences (existing and potential clients, existing and potential employees, and key opinion leaders within our target industries), drive visibility and credibility for the full suite of capabilities we offer, and ultimately generate inbound leads for Orchestra.
While primarily focused on the Orchestra brand, Marketing also supports the individual agencies under the umbrella with strategic oversight, brand guidelines, messaging, best practices, and ad hoc requests.
Marketing leads internal communications, collaborates on thought leadership with subject matter experts across the network (for both Orchestra-owned and outside channels), amplifies major client wins and awards, and builds external-facing case studies for integrated work.
Meet the Marketing Team
Meet the Marketing Team
Head of Marketing & Communications
Account Supervisor
Marketing Operations Associate
How to Work With Marketing
How to Work With Marketing
For all marketing requests or inquiries, submit an entry to the Marketing Intake Form. Our team will triage all requests and address your questions within the defined timelines on the form.
Please note that Marketing does not accept ad hoc requests; all requests must come through the Marketing Intake Form.
Orchestra Social Media
Orchestra Social Media
Follow us on social media:
Resources for Internal Communications
Resources for Internal Communications
First Chair
A monthly all-staff newsletter offering insights to make employees’ jobs easier, First Chair shares actionable information on Orchestra services, teams, and verticals; relevant industry news and trends; learning and development; and integrated client wins.
Working with Marketing on a First Chair section? Here’s our SOP for reference.
You can find all of our First Chair newsletters here.
All-Staff Emails
Please reach out to Julia Debo (julia.debo@orchestraco.com) and Caitlin McCorkle (caitlin.mccorkle@orchestraco.com) to set up any all-staff emails. This prevents inbox overload and keeps communications aligned with company priorities.
Please accompany your request for an all-staff email with a filled out copy of the Email Request Template. Do not send off all-staff emails without checking with leadership.
Resources for External Communications
Resources for External Communications
Insights Page
Orchestra’s blog features a mix of cross-published content from our agency partners and original thought leadership from subject matter experts across the network.
If you’ve already been tapped to write a thought leadership piece for Orchestra Insights, access the Subject Matter Expert SOP for reference.
Interested in writing for the blog? Submit an inquiry to the Marketing Intake Form with your proposed thought leadership idea, and a member of our team will be in touch.
Resources for Orchestra Internal and External Content
Resources for Orchestra Internal and External Content
How to Work with Marketing:
Orchestra Photography and Tone & Voice Guidelines:
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