Embedded Files
Ch_01Ch. 1 World of Marketing
Ch_02Ch. 2 Sports and Entertainment: Connections and Contrasts
Ch_03Ch. 3 The Sports Market
Ch_04Ch. 4 Sports Products
Ch_05Ch. 5 Product and Price Decisions: Sports
Ch_06.pptCh. 6 Sports Market Research and Outlets
Ch_07Ch. 7 Branding and Licensing
Ch_08Ch. 8 Sports Promotion
Ch_09.pptCh. 9 Sports Marketing Plans and Careers
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