In this lesson, students will learn about Return on Marketing Investment (ROMI), a crucial metric used to evaluate the effectiveness of marketing campaigns. They will understand how to calculate ROMI, its significance in decision-making, and its implications for businesses. Through activities and discussions, students will gain a practical understanding of ROMI and its application in real-world marketing scenarios.

Aligned Standards to NJ Department of Education High School Level Business Standards:

• Standard 9.1.12.A.1: Analyze the role of marketing in business.

• Standard 9.1.12.B.4: Evaluate strategies for promoting products and services.

• Standard 9.1.12.B.5: Determine the financial impact of marketing decisions.

• Standard 9.2.12.D.2: Analyze the impact of marketing on business performance.