Students will understand the concept of Customer Lifetime Value (CLV), its significance in business, and how it is calculated. They will also explore real-world examples and applications of CLV in various industries.

• Standard 9.1.12.A.1: Analyze the roles, rights, and responsibilities of individuals within the marketplace.

• Standard 9.1.12.A.2: Evaluate the impact of economic, environmental, social, and political factors on the functioning of the marketplace.

• Standard 9.1.12.A.3: Evaluate the effectiveness of business processes and strategies used in a variety of business settings.

• Standard 9.1.12.A.4: Analyze the impact of emerging technologies on the marketplace.