Lesson Overview

The Marketing Mix is a vital concept in marketing and one that forms the core of any marketing plan. In this concluding project lesson, students integrate concepts from all the previous lessons in the module. Students will begin with analyzing the Marketing Mix for any of the products referenced in the Knowledge@Wharton article, and then design a marketing strategy for a related product. Though this lesson is designed as an in-class project, it can also be conducted as a take-home project.