Embedded Files
Introduction/Screencast
Introduction/Screencast
Social Media Marketing
Social Media Marketing
Lesson Overview
Because social media has the potential to not only reach millions of people but also interact with them, it has quickly become a marketer’s favorite tool. This presentation defines social media marketing campaigns, allows students to learn how to conduct research to understand the status quo, details goals for a social media marketing campaign, and designs a comprehensive social media plan.
Objectives:
To define social media marketing campaigns.
To learn how to conduct research and to understand the status quo.
To develop goals for a social media marketing campaign.
To design a comprehensive social media plan.
Slides/Resources
Slides/Resources
Social Media Content Calendar
Social Media Content Calendar
Many social media professionals find a content calendar to be an indispensable tool. A content calendar for social media works in tandem with your social media content strategy, allowing you to map out your publishing schedule and ensure your content is consistent, balanced, strategic, and relevant week after week.
Social Media Marketing Project
Social Media Marketing Project
Target Audience
Target Audience
Competitive Analysis
Competitive Analysis
Social Media Posts
Social Media Posts
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