Ch. 3 The Sports Market

Introduction/Screencast

Ch_03

Ch. 3 The Sports Market

Lesson Overview

Define sports marketing.
Identify the different categories of sports.
Differentiate between amateur sports and professional sports.
Discuss the significance of international sports.
Explain the significance of women’s sports.
NOTES SHEET

Ch. 3.1 The Sports Marketing Profile

Ch. 3.2 Categories of Sports

Amateur Sports- Recreational, High School, College*

amateur athlete a person who does not get paid to play a sport

Marlboro high school Girls Tennis

High School Sports are Amateur.

They are Governed by The National Federation of State High Schools Association (NFHS)

NJSIAA in NJ.

In many communities, high school sports are a source of pride and part of tradition.

Regional influences affect the popularity of sports in the United States.

NCAA a national organization that governs college athletics and oversees important decisions pertaining to athletics

College Sports

*Shameless self plug...

College sports are governed by the NCAA. The National Collegiate Athletic Association is a nonprofit organization that regulates student athletes from up to 1,268 North American institutions and conferences

NCAA adopts interim name, image and likeness policy

What is NIL? NCAA Rule Explained

NIL Deal Project

What is NIL?

The policy provides the following guidance to college athletes, recruits, their families and member schools:

Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities may be a resource for state law questions.
College athletes who attend a school in a state without an NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.
Individuals can use a professional services provider for NIL activities.
Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.

NCAA rule changes went into effect last year and allowed college athletes to make money by selling their name, image and likeness. Brook Silva-Braga looks at how the new rules are changing college sports.

"Impact x Nightline" explores the growing trend of "name, image and likeness" deals among student athletes and some of the concerns about its effects on their lives.

Deja Kelly has turned her platform into a personal brand, but she says having the right support system — from a financial advisor to her "momager" — is key to staying grounded in the new NIL economy.

It's been over three years since college athletes have been able to be paid above-board, a ruling that has permanently changed college sports. But as Scott MacFarlane reports, the change -- and the money -- hasn't been spread around equally.

NIL Nearpod Lesson

professional athlete an athlete has the will and ability to earn an income from a particular sport

Other CAtegories of Sports

Olympic Games

A really interesting case of Amateur vs Professional...

At the 2012 Summer Olympics Missy Franklin was a star at the age of 16. Instead of cashing in with endorsement deals following her Olympic wins, she decided to remain an amateur in order to compete at the college level.