MKT.1.1 [7] Identify market segments.

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

• Decision maker 

In this exercise, you are presented with a number of market segments for the smart phone market. For each segment you are given top-level information regarding their core need, size growth, and profit margin.

Your task here is to identify which one is the most attractive market segments to select as a target market.