You have been hired as part of a marketing team that is going to introduce a new energy bar/drink to the market.  The parent company that is creating this new product is based in the (Insert Your Fantasy Team City Here) and is not sure how to sell it in popular markets.  

THAT’S WHERE YOU COME IN!  

Over the next few days you will develop the new energy bar/drink and create a marketing plan to sell it in your target markets. 

• Select Cities

• Develop Ideas

• Design Packaging

• http://cheneysphotoclass.weebly.com/pixlr-editor.html 

• Demographic Research

• https://data.census.gov/cedsci/ 

• Product Strategy

  • Psychographics

  • Product Design

• Place Strategy

• Promotion Strategy

  • Create a Print Ad for your product

• Price Strategy

  • Use Competition Based Pricing to determine your price point