Ch. 13.1 Marketing Essentials

Introduction/Screencast

Logos From MemoryHow well can you draw famous logos?

jamboard.google.com/d/19Fu4lDEeGlffK89fCb99AZFcoopV4RjYHCwOMAjTSJ8/edit?usp=sharing

Ch. 13.1 Marketing Essentials

Lesson Overview

Businesses must know their markets to provide products that will sell. They do market research to collect information and then develop products that will meet their customers’ wants and needs.

Market Research
The Seven Steps of Product Development

Slides/Resources

The 7 functions of marketing: A field guide (Infographic) | BraftonBrush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.

Ch. 13 Marketing in Today's World Sec. 13.1 Marketing Essentials

Student Activity

Section 13.1 Marketing Essentials Reading Notes.pdf

Ch. 13.1 Reading Notes

Section 13.1 Marketing Essentials Graphic Organizer.pdf

Ch. 13.1 Graphic Organizer

Sec. 13.1 Self Check Quiz.pdf

Ch. 13.1 Self Check

Target_Market_Activity

Target Market Activity

Ice Cream Marketing Mix

https://www.thoughtleaders.io/blog/more-than-just-ice-cream-ben-jerrys-and-the-marketing-revolution

https://www.marketingweek.com/ice-cream-disrupting-market/

https://www.youtube.com/watch?v=oqujZ8qKGJo

https://nysmusic.com/2020/08/19/wu-tang-wednesday-rza-composes-another-type-of-ice-cream-for-good-humor/

https://jamboard.google.com/d/1eQUWJIbidGVb68LRrtHuR463n1_IjQyj9Zh8R_59HO8/edit?usp=sharing

Corporate Logos IICan you name the companies from their logos?

8 Easy Steps to Creating a Customer ProfileMarketing, selling, and supporting customers starts with getting to know them. Get started with customer profiling using this guide and template.

How to Create a Customer Profile (+ Templates & Examples) - UpLeadBuilding an ideal customer profile is tough. We’ll show you how to create a customer profile and provide you with templates and examples.

Copy of Customer Profile Templates – HubSpot

Customer Profile Templates

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