Businesses must know their markets to provide products that will sell. They do market research to collect information and then develop products that will meet their customers’ wants and needs. 

Businesses must know their markets to provide products that will sell. They do market research to collect information and then develop products that will meet their customers’ wants and needs.

Because social media has the potential to not only reach millions of people but also interact with them, it has quickly become a marketer’s favorite tool. This presentation defines social media marketing campaigns, allows students to learn how to conduct research to understand the status quo, details goals for a social media marketing campaign, and designs a comprehensive social media plan.