This lesson introduces students to key pricing strategies and factors that influence price decisions, including costs, competition, consumer perceptions, and government regulations. Students will explore various pricing techniques and psychological pricing methods to understand how businesses set and adjust prices.

• SWBAT identify and explain key factors that influence pricing decisions.
  
  

• SWBAT differentiate among various pricing strategies and techniques, including psychological pricing.
  
  

• SWBAT complete a vocabulary chart to define and apply essential pricing terminology.