Mr. Cooper's Classroom Site

The Cereal Box Project

Introduction/Screencast

The Cereal Box Project

Product Development

Unit Project

Objective: Work with one partner, to create a new cereal product and develop the marketing mix that will persuade people to buy it!

This unit project will include the planning worksheet, a survey, a prototype, and a presentation.

Resources

Supermarket Psychology: How They Use Science to Make Us Spend More - Hustle EscapeSupermarkets are using some tricks of psychology to have us spending more. But just what are they up to? And what can you do to avoid their spending traps?

America's Most Popular Breakfast Cereals (And the Stocks Behind Them) | KiplingerCheerios? Frosted Flakes? Raisin Bran? Kellogg, General Mills, Post and Quaker rake in billions of dollars a year in cereal sales. Who's No. 1?

Color Psychology: How Color Meanings Affect You & Your BrandDiscover what color psychology is and the role it plays in marketing. This article does a deep dive into the color meanings for colors red, green, blue, yellow, pink, black, brown, grey, purple, and orange. Learn which top brands have used the psychology of colors in their branding.

How to Give a Killer Sales Pitch (+7 Winning Examples)Your product or service may be the greatest invention in the world, but delivering a killer sales pitch is how you'll really make your sales. Watch seven examples on sales-pitch strategies that will not only engage your listeners, but get them to feel as strongly about your product as you do.

Materials

Cereal Box Unit Project-Part 1 Overview _ Planning Worksheet

Cereal Box Unit Project-Part 1 Overview _ Planning Worksheet

Business Proposal/Developing the Product

Business Proposal/Developing the Product

Cereal Box Part 2 _ 3 Overview _ Evaluation

Cereal Box Part 2 _ 3 Overview _ Evaluation

Cereal Box Presentation

Cereal Box Template- Google Drawings

Cereal Box PNG Link

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