Unit 4.2 Product Placement

Unit 4 Section 2: Product Placement

Focus: Describe the use of product placement.

9.3.MK‐COM.5 Communicate information about products, services, images and/or ideas to achieve a desired outcome.

MKT.4.2 [1] Define product placement

MKT.4.2 [2] Identify and provide examples of product placement.

A. Retail (e.g., shelf height, end cap)

B. Digital (e.g., social media, email)

C. Media (e.g., movies, television, radio)