Unit 4 Section 2: Product Placement
Focus: Describe the use of product placement.
9.3.MK‐COM.5 Communicate information about products, services, images and/or ideas to achieve a desired outcome.
MKT.4.2 [1] Define product placement
MKT.4.2 [2] Identify and provide examples of product placement.
A. Retail (e.g., shelf height, end cap)
B. Digital (e.g., social media, email)
C. Media (e.g., movies, television, radio)