Promoting and advertising the exhibition. Let the people know about your exhibition with posters, vinyls on the windows , flyers and invitations.. This could be done posting the event info on social media accounts. You can also prepare promotional material for the event: check our bookmarks and badges.
This is a "game" with bookmarks try to involve public in the exhibition
We display bookmarks in the entrance of the gallery
The public take a bookmark, look at the image depicted and spot this image in one of the pictures on the exhibition.
PS. Not all the images can be found in the exhibition.