Considering we had begun to make short films, I took this as an opportunity to make a production company ident by applying the skills I've gained to a new concept.
Duration: 1 hour
Difficulty: Beginner
Software Used: Adobe After Effects & Premiere Pro
In order to create this ident I had to find a backdrop which was visually appealing for the viewers which also suited the genre of films I'd be making. Initially I was going to use a time-lapse of Albert Bridge, River Themes but since I recorded it on the train against the window there was a reflection which would have been quite difficult to remove for the purpose of this task.
Therefore, I downloaded a time-lapse from youtube.
I added a greyscale effect to this time lapse and used it as the background for the ident. After this, I used the trim effect to create the outline of the main text. I also downloaded some fonts (dynalight regular and clip) to have a more stylistic effect on my ident.
The first problem I encountered whilst I was making this ident was trying to decide on a colour for the font. To overcome this I asked for peer feedback which was: Blue is quite a common colour in the industry so try something less common. From this I experimented with different tones and colours, in order to generate this.
Another issue that occurred was thinking of a name which suited the type of films I'd make but most names I liked were already taken by other companies or copyrighted. Some examples of the names I liked were: Aesthetic Productions, Visionary Pictures, Concept Productions and etc.